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This AIO usability study is absolutely amazing work from Kevin_Indig. growth-memo.com/p/the-first-ev… You should read it, but one of the most compelling validations is that younger folks prefer AIOs. Older folks prefer classic organic.

Honored to be part of this insanely intelligent group

In the NearMemo we interview Kevin_Indig & Eric Van Buskirk about their AIO user behavior research (part 1): AIOs suppress clicks—but not final answers. Most users finish their search journey in organic results, not the AI box. #UXStudy 👇

The first-ever UX study of Google’s AI Overviews: The data we've all been waiting for buff.ly/4XBYGyE vía @kevin_indig #SEO #AI The findings paint a new picture of SEO.

Are Clicks “Empty Calories”? From Kevin_Indig Near Media podcast: This one’s tough for old-school SEOs: clicks don’t equal conversions anymore. People click just to validate or compare—not necessarily to act. The study found only 20% of users got their final answer from

Excellent study by Kevin_Indig and Erik van Buskirk, where they highlight the impact on search and search behaviour of AIO. Thanks for sharing this! growth-memo.com/p/the-first-ev…

How to say a lot without saying anything

ICYMI: How To Measure Topical Authority [In 2025]. via Kevin_Indig: searchenginejournal.com/how-to-measure… #SEO

I'm EXCITED!

🚀 Ramp closed a $200M Series E at a $16B val. Proud of my 3½-year run (ended Dec as CMO) helping scale via Hypergrowth Partners. 270+ features shipped YTD, 40k customers moving $80B+ & saving $10B. Focused, data-driven growth wins. Onward! ⚡️ #fintech #B2B #startups #hypergrowth

In this episode of Marketing Speak, our guest Kevin_Indig shows us his groundbreaking study on why authenticity trumps algorithms in the age of AI overviews. The data is devastating. The solutions are surprising. Listen now! marketingspeak.com/the-future-of-…

Join us for the latest episode of Marketing Speak featuring Kevin_Indig's groundbreaking research, which reveals how AI overviews are killing organic traffic. Tune in! youtube.com/watch?v=6vV4uq…

Bock auf SEO? "Eure tägliche Dosis SEO mit Marcus, Alex & Freunden" heute wieder um 12:00 Uhr mit Star-Co-Host Kevin_Indig auf allen Kanälen | Am besten zuschauen & -hören auf YouTube ==> youtube.com/watch?v=B0pAYs… #SeiDabei

In this article Kevin_Indig advocates for creating a Keyword Universe. This is a pool of different queries, terms and language that your audience uses when evaluating your products or services. By performing deeper audience research and expanding your datasets, companies can

Kevin_Indig In his premium newsletter, Kevin also offers a Keyword Universe Tracker that he's built that can help you build and score your own version of a universe!

Live with Marcus Tandler ✰ right now -> youtube.com/watch?v=hyGprf…

How you can track Brand Authority for AI Search growth-memo.com/p/how-you-can-… by Kevin_Indig