We place a lot of pressure of #firsts. This tweet is just to get that out of the way.

Work so hard that the tools you use for work need a #break. Ngl, happened twice today 😂

Played CEO for a couple of hours at the London leg of PRCA’s #Crisis Simulation Tour. Key takeaway: Always remember the long-term goal. Thank you PRCA, Polpeo, Tamara Littleton, and team 3! #PR #PRProfessional #PRCrisis

The #economics graduate in me came back to life at this Finextra webinar, where I learnt about ISO 20022 and how the #payments industry is planning to embrace the new regulations. Thanks for an amazing session!

If I didn’t have a coat on yesterday, everybody would’ve seen that the launch of Digital Frontier’s print #magazine gave me goosebumps yesterday! Congratulations, guys! Thanks for having me x #dfmagazine

I was speaking to an ex-colleague about these Charlotte Tilbury perfume cards and she said, “they’re like the love letters you’d scent so that your crush remembers how you smell”. Took the romanticism in #LuxuryMarketing to a whole new level 🥹🩷 #Marketing #Branding

Fawning over the brilliance of this two-hour session once again, because why not? I experimented with video statements, practiced strategy, and understood long-term goal-alignment. Thank you for the experience 🩷 #PRCrisis #PR #PRProfessional

My favourite category of #Brand communications is when it’s properly contextualised, like this piece I spotted roaming around #London. Take a bow, Duck World near Palace Theatre 😂👀🐥

Starting the day with a panel discussion on #creativity? Yes, please! 😍 Learnt a new #brief format, understood creative processes & limitations, & discussed some award-winning #campaigns! My kind of Tuesday morning 🫶🏻 Thank you PRCA Hard Numbers 📈 for the opportunity.

The #PretSubscription cancellation email is a #CorporateCommunications case study in the making! 👀

Working in #creative industries is saying, "I am getting better ideas on the floor" and it makes complete sense to your colleagues. #PR #CreativeMinds

Traditionally, #AI has worried me, but today's PRWeek UK and CisionUK webinar exposed me to the possibility of working with the technology to effectively manage a #communications #crisis. Thanks for a great session!

So glad to be a part of the PRISM #mentoring programme by PRCA! It's a great step towards improving #inclusion and #diversity within the #PR industry and I'm thrilled to be a small part of the beautiful picture we're painting.

Another day, another brilliant piece of contextual #brand #communication 👏🏻 Spotted this in Tottenham Court Road station, London.

Attended a brilliant webinar by the PRCA Digital Group this week, discussing the top #socialmedia trends in 2025. The verdict: - The increase in vertical video content on LinkedIn 📱 - Rise of private social networks (WhatsApp) - Long-form video increase 📽️

Spending my morning at The Retail Technology Show, learning about the role of AI in retail, driving consumer loyalty, and developing smarter communications. Say hello if you’re here too! 👋🏻 Hard Numbers 📈