🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

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The psychology behind pricing – what makes a book worth over £100.000? This year’s FIRSTS: London’s Rare Book Fair at the Saatchi Gallery provides a glimpse to the lucrative world of rare (and some forbidden) books and raises questions about value and pricing. Find out more 🧠👇

Brilliant thread by our Daniel Hegman | Behave Total Media

🏦💳A new customer-first era is on the horizon for financial services. The Financial Conduct Authority's new Consumer Duty Regulation will come to effect in less than a year reshaping how financial services ought to engage with their customers. Four criteria to be met:

Riding the TikTok algorithm: with great power comes great responsibility performancemarketingworld.com/article/180136…

Advancing technology means platforms like #TikTok have an unprecedented ability to alter human #behaviour like never before, but as Léa discusses in Performance Marketing World, with great power comes great responsibility: performancemarketingworld.com/article/180136…

An excellent piece by Léa on TikTok's ability to influence behaviour and the responsibility this power comes with 🤓 #TikTok #behaviour #bmat #Advertising #DigitalMarketing

Riding the TikTok algorithm: with great power comes great responsibility, writes Léa, Behave performancemarketingworld.com/article/180136… Performance Marketing World

Six trends that will shape media in 2023 From a reshaped viewing landscape and in-game audio advertising, to the rise of attention metrics, Marketing Week predicts the trends that will shape media in 2023. marketingweek.com/six-media-tren…

Honoured to have been quoted in Marketing Week’s 2023 trends piece in Media📊 Find out the six trends that will shape media this year!

#OurImperial community is made up of some incredibly talented alumni! Léa graduated from MSc Strategic Marketing in 2018 and has since been featured in Campaign 30 Under 30 list. Check out the blog post she did for us recently 👇 imperial.ac.uk/business-schoo…

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Léa discusses how #contentcreation is empowering #GenZ and how workplaces can adapt in Creativebrief: creativebrief.com/bite/creative-… #culture #workplaceculture

#DMWF and Meltwater hosted a fascinating fireside talk today with Léa and Gareth Crew, filled with numerous actionable #insights on how to understand and influence #consumers🧠

Lea Karam, Consulting Director at Behave, opened by expanding on what she calls "the paradox of choice", in that there is so much choice that we end up not making a choice.

She outlined the 4 primary elements of video consumption: fear of missing out on shows and social talking points; decision paralysis; more maximisers than satisfiers (those who want maximum content choices); and filter bubbles and echo chambers that anchor the same beliefs.

AI and workplace dynamics top the agenda at matisovaolya's miaSummit 2024, inspiring leaders and future leaders through topical discussions led by experts including: AI strategist and consultant Katie King. behavioural scientist Léa Behave #miaSummit brnw.ch/21wM8xF

What if... your manager's 20 years younger? For this What if? ep (from CIPD's Work. mag) *real live millennial manager* Léa & author Mark Beal talk: how to cope with such an ego bruising, how successful young managers can be, & Gen Z stereotypes: peoplemanagement.co.uk/article/189005…

Excited to share this! 🙌 Léa and I are teaming up for SXSW London - to explore how #AR, creativity, and behavioral science are redefining human connections in the digital age. Help us bring this to the stage—vote now! 🚀👉 go.shr.lc/4f57sTS #SXSW #VoteForUs

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