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Leadtail

@leadtail

Best practices, ideas, updates from a community of marketers. What else? We make #socialmedia work for B2B marketers. Let's break through the noise together! 😉

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linkhttp://Leadtail.com calendar_today13-01-2009 02:31:02

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We know social listening isn’t just a reporting tool—it’s a strategic asset. When used well, it helps shape messaging, guide product decisions, and improve customer experience. As Hootsuite writes, when social listening is tied to clear goals, it delivers insights that drive

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How can a regulated industry like healthcare unleash creativity, and what are some of the technology trends shaping the future of healthcare? 🤔 Our own Danielle O'Neil discusses this and more with The Bliss Group VP Quintin Maidment. ➡️ bit.ly/3NkRtoC

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💡While the only constant is change, it’s good to focus your B2B social media marketing efforts this year on what will stay the same: 💚 Niche communities 💚 Video content 💚 This 8-point strategic framework ⬇️ bit.ly/3P5c2r8

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.Alex Ortiz shares his insights on the profound influence of corporate culture on marketing strategy and the transformative role of AI: bit.ly/3PDDDiC

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We get asked about it often, but the best time to post on social media in 2025 depends entirely on the platform. Buffer analyzed millions of posts and found significant timing differences across channels: 💚 Facebook: 5–7 a.m. 💚 LinkedIn: 7 a.m.–4 p.m. 💚 Instagram: 3–6 p.m.

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Welcome to social media, where, just when you think you've found your stride, something changes. 😵‍💫 On this episode of Agents of Change, JS Stansel shares how to adapt and keep up when things change on a dime. bit.ly/3sK4GkT

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AI has changed B2B marketing throughout 2023, and Clare Dorrian, CMO at SugarCRM wants marketers to use it to empower their teams. Read more here: bit.ly/48CAac4

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For years, we've been preaching about community building. Here's some validation from Forbes. This article says B2B communities succeed when built around shared expertise, problem-solving, and real value. Unlike B2C, which often focuses on broad emotional engagement, B2B

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Analyst relations influences enterprise decisions, making it a critical initiative for partners, vendors, and clients. Robin Schaffer sheds light on analyst relations' profound impact on B2B success on Tomorrow's Best Practices Today: bit.ly/49VNn07

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If you feel like your B2B LinkedIn Ads are just not delivering, you might be making common (but avoidable!) mistakes! In our latest #LeadtailTV video,Justine Rowe, Founder and CMO of Impactable reveals how to: •Nurture for 12-24 month sales cycles • Focus on leading

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Take your sales game to the next level with insights from @OmerGotlieb, CEO and Co-Founder of Salespeak! 🚀 Learn how to transform your buyer's journey and create a valuable experience in the B2B industry on Tomorrow's Best Practices Today. 👇bit.ly/3TeYISf

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How to avoid B2B marketing feeling stale: Make buyers feel, not just inform! 🥰 Dive into TopRank Marketing B2B's "Laws of B2B Attraction" & discover how best answer marketing builds credibility, emotion, & consistency. It's crucial for cutting through today's content fatigue!

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If your B2B marketing team is feeling stifled by unrealistic KPIs, read our blog to learn how to empower them and improve your business results! 🙌 bit.ly/408DYNI

If your B2B marketing team is feeling stifled by unrealistic KPIs, read our blog to learn how to empower them and improve your business results! 🙌

bit.ly/408DYNI
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AI isn’t just hype—it’s a problem-solver. 🧠⚡ From content creation to customer insights, here’s how B2B marketers can use AI to work smarter (not harder).👇 bit.ly/4h6V4VV

AI isn’t just hype—it’s a problem-solver. 🧠⚡

From content creation to customer insights, here’s how B2B marketers can use AI to work smarter (not harder).👇

bit.ly/4h6V4VV
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B2B marketing isn't just about specs and features anymore. Want to stand out? Tell a better story. This Forbes piece breaks down how to turn technical know-how into real influence—and why storytelling is your sharpest edge.👇 bit.ly/43ZA4KS

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📸 Happy #NationalSelfieDay from the great outdoors! Today, we're celebrating the flexibility that lets our team work hard, live well, and yes… take a few selfies along the way.

📸 Happy #NationalSelfieDay from the great outdoors!

Today, we're celebrating the flexibility that lets our team work hard, live well, and yes… take a few selfies along the way.
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That Feeling When: A B2B company wants to hire one social media manager to: • Post original content daily • Do audience research • Stay on top of trends • Run paid ads • Support execs on social media • Form a community • Report metrics with insights • Create graphics,

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🤖 AI is no longer a futuristic concept for B2B marketers—it’s here, and it's changing everything from content creation to campaign strategy. AI isn’t about doing the same work faster—it’s about reimagining what’s possible. 👉 Read how leading B2B marketers are adapting: