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Have you heard of the Japanese concept #Kaizen? It means "change for the better." It’s about making small, continuous improvements, taking it day by day. What I love most is that it isn’t just a business strategy. It’s a way of life. And that’s a philosophy I try to live by.

In #leadership, we often talk about vision, execution and performance. But I believe that compassion is just as essential. It’s not always about the big gestures. Sometimes it’s taking a few minutes to listen to a colleague, giving space, credit, or the benefit of the doubt.

When we take the time to nurture our own well-being, it’s not just an investment in ourselves- it’s an investment in our teams and our work. If you're feeling overwhelmed or disconnected, it might be time to stop and ask: "Where do I need to set boundaries for my own well-being?"

73% of senior #marketers say their businesses undervalue marketing strategy. That’s not a rounding error...it’s the norm. It's time for marketers to respond in the one way we know best: strategically. marketingweek.com/helen-edwards-…

The traditional #marketing funnel is officially outdated. Gone are the days of assuming consumers will follow a linear path from awareness to purchase. With social media driving so much of the conversation today, it's time for #brands to rethink how they connect with people.

Love them or hate them, online casinos are masters of digital marketing. These platforms don’t just convert, they retain. They know your habits, nudge you at the right time, reward you instantly, and make every interaction feel like a win. Source - moreaboutadvertising.com/2025/06/what-o…

Less than 1 in 5 marketers say their company invests in long-term brand health. Chasing quarterly wins is easy. Building a brand that still matters in 3 years? That takes guts - and vision. Source - marketingweek.com/investment-lon…

Companies blindly following Trump’s DEI rollback aren’t just making moral compromises - they’re inviting legal and reputational risk, especially in the UK and EU. Silence isn’t neutrality. It’s complicity. theguardian.com/commentisfree/…

You can do anything. Just not everything. The hardest part of leadership, career growth, and life, is choosing the door you won’t walk through. Focus is power.

Believe it or not, Christmas is right around the corner! 25,000+ trees. 7 varieties. A family tradition made easier. In late Nov and Dec Fraser Firs also available pre-cut - no booking needed. mooseapplechristmastreefarm.com

I’ve learned the hard way: asking for feedback isn’t the same as being open to it. We don’t earn trust by running surveys or hosting town halls. We earn it by showing people that what they share actually leads to change. #Leadership

For #marketing to be a growth driver in #B2B, we need to build the muscle for proving value before the boardroom asks for it. How? ✔ Clear ownership of effectiveness ✔ Real KPIs that map to business outcomes ✔ Culture that values insight over instinct marketingweek.com/marketing-effe…

If your #B2B #marketing still feels like a checklist of whitepapers, webinars, and polite LinkedIn posts… maybe it’s time for a wake-up call? But I think the real thread running through all 7 of these strategies listed below for 2025 is relevance. fastcompany.com/91353827/7-b2b…

Business decisions aren't made by buildings. They're made by people. And people feel. We often say #B2B is all about logic. Data. ROI. But how far does this go?

Showing humility as a leader is a type of strength that creates space for learning, listening, and collaboration. This is how teams move from good to truly great.

# Micromanagement is fear in disguise. 📌 Gallup found that companies with high-trust leadership cultures enjoy 50% higher productivity and 76% more engagement. If you find yourself needing to check every detail, ask: Is it about quality, or is it about control? #Leadership

As always, ancient truths like this are ever more relevant today. This is life advice more people need to hear in real-time. Wrong job? Wrong project? Wrong relationship? The sooner you acknowledge it and take a step off… the easier it is to reroute. #Reflection

Tenacity is one of the most underrated traits in leadership. It’s not loud or showy, but it’s what gets you through when the path ahead is anything but simple. Good leaders know that progress rarely comes in a straight line. #Leadership

📈 83% of #B2B CMOs expect their #marketing budgets to rise in 2026. (Source: Forrester, July 2025) This is NOT about spending more for the sake of it! It’s about spending smarter with purpose, insight, and a long-game mindset.

A reminder that your path, your pace and your progress are worth celebrating fully. Especially with social media and having an abundance of information at our fingertips at any given moment, it's easy to look at someone else's mountain and feel behind.