#MotivationalMonday

Sponsors boost event ROI by using digital tools like event apps to increase engagement and generate qualified leads—ask your organizers about app integration to get the most from your sponsorship. #MarketingMinute ow.ly/e4KH50Wtq5g

When you’re scrolling on social media, how often do you actually click “read more” or follow a link? Zero-click content is a strategy that delivers the information your audience needs directly in the post, with no need to leave the platform. #MarketingMinute

#MotivationalMonday

Retention marketing works because existing customers are 60–70% more likely to buy from you again. New ones? Just 5–20%. Focus on who’s already in the door. #MarketingMinute ow.ly/NqOh50Ww1et

Paid advertising isn’t just about visibility — it’s about strategic growth. Reach the right audience, control your message, and build momentum. #MarketingMinute ow.ly/X0VO50WyB3O

#MotivationalMonday

Today's ASPIRE meeting gave us a chance to reflect on Q2 and look ahead at exciting things in the works! Mike & Frank Lessiter also took time to recognize the incredible people Lessiter Media & dedication each person puts into what they do for our clients, customers & each other.

Today & tomorrow, several Lessiter Media managers are taking time to attend @GLNSummit & we're ready to bring these ideas back to our team & continue to level-up. As football coaching legend Nick Saban said, never get complacent even when you reach the top of the mountain. #GLS25

AI search tools like Google AI Overview and ChatGPT (OpenAI) are disrupting traditional SEO, offering direct answers that reduce website clicks. This shift calls for a content strategy that speaks to both search engines and AI systems. #MarketingMinute ow.ly/fYtM50WC15u

It's hard to pick just a few key takeaways from a day filled with absolute 💎s! #GLS25 Global Leadership Network

#MotivationalMonday

"We never know when our last sunrise will be. What we’ll do today impacts how we’ll be remembered tomorrow. Don’t waste it." — Mike Lessiter, president Lessiter Media 🎤 lessitermedia.com/lessiter-link/…

AI is changing how people search — and how your content gets found. Discover the difference between SEO and GEO, and how to optimize for the AI search shift. #MarketingMinute ow.ly/pbMn50WGjI9

#MotivationalMonday

Marketers often treat alt text as a checkbox for accessibility. But it’s also a quiet SEO workhorse. Almost 19% of Google’s SERPs show images—if your alt text isn’t optimized, you’re missing a valuable traffic source. #MarketingMinute ow.ly/WPi050WJxyj

#MotivationalMonday

We tested HTML vs. plain text emails — and the winner might not be what you’d expect. See which style drove higher click-throughs and the pros and cons of each in this #MarketingMinute ow.ly/F1yp50WOban

#MotivationalMonday

Cracker Barrel’s logo redesign wiped out millions in market value—and customer trust. Branding succeeds when it evolves, not overwrites. What’s your brand built on? #MarketingMinute ow.ly/Zww450WRA20