Local Media Association (@localmediaassoc) 's Twitter Profile
Local Media Association

@localmediaassoc

Our mission is to ensure a healthy future for local journalism, which is essential to a strong democracy, by reinventing business models for news.

ID: 74148054

linkhttp://www.localmedia.org calendar_today14-09-2009 12:50:52

15,15K Tweet

5,5K Followers

1,1K Following

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👏 Big congrats to Bethany Lane (QCityMetro.com) — named Digital Innovator of the Year by Local Media Association! Her campaigns grew donor revenue by 88% and showed how small newsrooms can make BIG impact. Read more 👉 localmedia.org/2025/05/bethan…

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How do you connect companies, causes & communities? 💡 Newsday's Nannette Fevola joins the Big Branded Call on May 21 to share the strategy behind Together Long Island—a bold cause marketing platform. 🎯 Don’t miss this one: brandedcontentproject.com/post/newsday-s…

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💬 What’s next for collaboration in journalism? LMA staff presented + participated at #CJ2025 and came away with fresh ideas to strengthen how we work together across newsrooms. Read our top takeaways: localmedia.org/2025/05/4-take…  #CollaborativeJournalism

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Rust Communications + PubGen.ai win Innovator of the Year from Local Media Association!  Their AI-powered CMS is built for newsrooms — already in use across local papers like the Southeast Missourian. 📰 localmedia.org/2025/05/rust-c…

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Ethan Holland (VP of Draper Media and an LMA board member) has tracked 28,000 AI headlines over 84 weeks — and he’s breaking it down for the rest. • AI agents • Nobel-level AI by 2027 • 30% of Big Tech code = AI • More... localmedia.org/2025/05/ai-tre…

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The "Keep It Local" podcast, only two episodes in, is already delivering. Ep 1: Branded content as a revenue driver Ep 2: Collaboration to rebuild trust Listen now: localmedia.org/2025/05/keep-i…  #LocalMedia #Journalism

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👏 Huge congrats to Sam Bennett of New York Amsterdam News, named Digital Innovator of the Year! Her leadership tripled legal notice revenue, boosted reader rev 90% and sparked a renaissance at one of America’s top Black newspapers. localmedia.org/2025/05/sam-be…

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8 new branded content clients. 1 lunch. 0 hard sells. Richner Communications’ Lunch & Learn had a 40% conversion rate by focusing on education rather than pitches. 👏 Shoutout to Lori Berger & David Arkin! brandedcontentproject.com/post/appetite-…

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How is Local Media Association & Knight Foundation helping Black-owned newsrooms grow? 🎙️ On Keep It Local, John Celestand shares how Knight x LMA BloomLab is transforming journalism from the inside out. localmedia.org/2025/05/keep-i…

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Deirdre Conner, publisher of The Tributary, shares her journey & why she’s hopeful for the future of local news. 📰 Read the Q&A: localmedia.org/2025/05/qa-wit… #LocalNews #NonprofitNews #JournalismMatters

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Launching a branded content strategy? Start with the right questions: 💡 Who creates it? 💡 What’s the cost & pricing model? 💡 What success looks like? This guide from the Branded Content Project covers it all. Read it 👉 brandedcontentproject.com/post/mastering…

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Apply now to join the 2025 national cohort of the LMA Lab for Journalism Funding. Since 2020, the lab has trained nearly 150 newsrooms and helped them raise more than $30 million to support essential local reporting. Google News Initiative Knight Foundation localmedia.org/2025/06/applic…

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Applications are open now for the next Branded Content Cash Camp! Give your sales team access to expert coaching, hands-on training, video and audio support and the tools they need to grow branded content revenue. brandedcontentproject.com/post/applicati… The Branded Content Project Knight Foundation

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LMA/LMF Co-CEO Liz White talks about her history in local news and what she thinks are the pillars for transformation for local media organizations in the latest podcast episode. localmedia.org/2025/06/keep-i…

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New Innovation Insights report: This report aims to help local media companies understand how AI can be strategically integrated into editorial workflows — not just as a time-saver, but as a tool for better journalism. localmedia.org/2025/06/ai-ins…

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Check out Newsday's thoughtful approach to cause marketing. The idea was powerful: help businesses connect with causes that matter to them. Read how they built it (and what your team might take from it): 🔗 brandedcontentproject.com/post/how-newsd…

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AI is transforming local media — but it’s not here to replace you. It’s your new assistant. ✅ Draft story angles & headlines ✅ Rewrite for audiences ✅ Build graphics fast ✅ Find advertisers #LocalNews #AI localmedia.org/2025/06/from-b…

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From avoiding common local journalism fundraising misconceptions to making a strong case for support, read this article for practical, field-tested advice from Lab for Journalism Funding coaches💡 localmedia.org/2025/07/lesson…

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What’s driving today’s news consumer—and what does it mean for local news? 📰 Get fresh insights from Google News Initiative at #LMAFest in Chicago, Aug 18-21. What’s working & what’s next for local journalism. localmedia.org/2025-lma-fest-…  #LocalNews #Media