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Your brand isn’t just selling—it’s recruiting. New blog on how CMOs can drive talent attraction, culture, and retention with bold brand strategy. XXX #EmployerBranding #AvocetBlog #BrandStrategy

Just dropped 🎙️StrategyCast featuring Breanne Byrne of Octapharma Plasma! She turned a reactive team into an AI-powered growth engine. 💡 Her 5-phase framework is gold for anyone scaling a team or brand. Mindset ➡️ Strategy ➡️ Tech ➡️ People-first AI. bit.ly/441kFuQ

I asked Breanne Byrne, of Octapharma Plasma, what she’s working to be better at during our conversation on StrategyCast 🎙️. Her answer? Inspiring through celebration. Brag boards. Confidence. Team connection. 👏 Listen in → strategycast.com/podcast/the-bo… #BetterAt #StrategyCast

The AI revolution isn’t coming, it’s already here. Marketing leaders: The real question is how to structure your team to thrive in it. 🧠⚡ I sat down with Breanne Byrne of Octapharma Plasma on StrategyCast to talk about: ✅ AI-powered team design ✅ Human insight + tech ✅

If I had a marketing time machine, I’d tell my younger self to act faster, measure smarter, and lead more boldly. In my latest blog, I reflect on hard lessons and how we can shape the next decade of marketing with purpose, insight, and courage. 📖 avocetcommunications.com/the-marketing-…

Just wrapped an incredible StrategyCast 🎙️episode with Tracey Cooke, CMO of Nestlé Canada. 🔥 We talked about her Top 15 Marketing Imperatives—and wow, the clarity, courage, and curiosity she brings to the table is next-level. From understanding culture to mastering attention

My guest Tracey Cooke, CMO of Nestlé Canada, is showing up as herself, and it’s transforming how she leads. Aware, bold, better. Listen to this episode of StrategyCast 🎙️ and learn all about getting Better At. 🎧 strategycast.com/podcast/the-se… #StrategyCast #CMOInsights

Authenticity isn’t optional. In my latest convo with Nestlé Canada CMO Tracey Cooke, we unpack why fake fails and how bold and honest brands win. 🎧 Listen in: strategycast.com/podcast/the-se… #StrategyCast #MarketingLeadership #BrandAuthenticity

A positioning statement maps the market. A point of view moves the market. Here’s why your brand needs a bold POV, and how to find it without losing your audience. 👉 Read my latest blog here: avocetcommunications.com/why-your-brand… #MarketingLeadership #BrandStrategy #BrandPointOfView

Most B2B marketers aren't failing because of bad ideas, they're failing because there's no real strategy. 🎯 On StrategyCast, I talk with Chris Peer, author of The Great 8 Pillars of Online Marketing, about the 3 most common money pits in marketing. Tune in and tighten up your

Marketing isn’t heart surgery. 💬 On #StrategyCast, Chris Peer and I talk about being curious, taking smart risks, and finding the gold. strategycast.com/podcast/the-no… #BetterAt #StrategyCast

🎯 “More” isn’t a strategy. The right goals are. I talked with Chris Peer, author of The Great 8 Pillars of Online Marketing, on StrategyCast about how smart goal setting fuels real marketing results, not just busywork. A must-listen. 🎧👇 strategycast.com/podcast/the-no… #MarketingGoals

Great marketing = great worldbuilding. 🌍 In my new blog, I explore how storytelling helps brands predict the future, connect more deeply, and stand for something that matters. Bold storytelling is your competitive edge. 🧠 Read it here: avocetcommunications.com/future-focused… #Leadership

Rachel Layton Smith of Sky Zone is a force. We talked marketing leadership, chaos, and bold strategy on the latest #StrategyCast. It’s a must-listen. 🎧 strategycast.com/podcast/the-ma…

Rachel Layton Smith of Sky Zone says she wants to be better at listening, not just hearing, but understanding. A powerful reminder on the latest #StrategyCast. 🎧 strategycast.com/podcast/the-ma… — Lori Jones #BetterAt #Leadership #StrategyCast

Bold teams start with bold leadership 💥 In this #StrategyCast, Sky Zone’s VP of Marketing Rachel Layton Smith shares how to lead through rapid change. 🎧 Listen now: strategycast.com/podcast/the-ma… #MarketingLeadership #GrowthMindset

Is your brand ready for the scroll-stopping generation? My latest blog explores how short-form, sound-first, bold content is reshaping marketing, especially in B2B. 👇 avocetcommunications.com/designing-cont… #MarketingStrategy #BrandVoice #TheTikTokEffect

Just dropped a 🔥 StrategyCast with Mehak Chowdhary. We’re talking about marketing’s “crisis of confidence” and how to shift from service function to growth engine. If you’re tired of marketing being misunderstood, this one’s for you. 🎧 strategycast.com/podcast/why-to… #StrategyCast #CMO

Why do marketers lose influence? And how do we get it back? Mehak Chowdhary breaks it down on StrategyCast. 🎯 Listen in here: strategycast.com/podcast/why-to… #MarketingLeadership #StrategyCast #CMO

Loved this Better At moment with StrategyCast guest and marketing leader Mehak Chowdhary. She's focused on asking better questions before diving into action, a mindset shift we can all learn from. 🎧 strategycast.com/podcast/why-to… #StrategyCast #BetterAt #MarketingClarity