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Agencies have their say on Goldman Sachs’s ‘AI is all hype’ claim dlvr.it/T9m7j2 #Marketing #Advertising

Will AI help effective personalisation at scale become the norm or it is destined to remain a marketer's dream? James Calvert shares his thoughts in Little Black Book lbbonline.com/news/can-ai-he…

Change can be daunting, so it makes sense why the loss of the caffeine addicts' beloved Pret subscription is causing heartbreak across the nation. But, as Head of Generative AI James Calvert tells The Drum , sometimes change is needed ☕️ thedrum.com/news/2024/07/2…

We're thrilled to announce that we've been shortlisted for an Institute of Practitioners in Advertising (IPA) Effectiveness Award ✨ Our London North Eastern Railway 'Progress After The Pandemic' has been shortlisted 🤩 Congratulations to everyone at M&C Saatchi UK involved in bringing the campaign to life + our co-entry agency MG OMD

Open House is back!  Our free online training programme is open to anyone. Whether you are starting out, shifting your career, returning to work after a break or just finding out more, we can’t wait to meet you on 4 September. Register at openhouse.mcsaatchi.com by 25 August.

M&C Saatchi appoints first chief executive for Passions and PR arm M+C Saatchi UK buff.ly/3WtkfZ3

We are proud and honoured to be a part of telling the stories of the brave parents from The Archewell Parents’ Network, who are standing up to say ‘no more’ as part of the ‘No Child Lost to Social Media’ campaign. View the full campaign and film below. archewell.org/theparentsnetw…

Snoop-Dog x LA 2028? 🥇🥈🥉 As the 2024 Olympics have come to a close, M&C Saatchi Sport & Ents LDN's Business Director, Charlotte Smith, chats to The Drum about Paris' marketing tactics and what the future Games might bring to the table. Listen to the podcast below. thedrum.com/podcast/olympi…

It's difficult to imagine daily life without all of our tech trinkets but what is the one consumer gadget that people can't live without? 📱 James Calvert talks about his favourite tech in The Drum thedrum.com/news/2024/08/2…

This is a shameless plug (sorry) for our brand-new film for National Grid UK Directed by Tony Barry through @knucklehead_hq, it’s quite the journey.

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Kenwood ad by M+C Saatchi UK shows how good things come from small ingredients buff.ly/4e2rIWQ

No space? No problem. Unleashing your potential in your cramped kitchen is now a piece of cake, as seen in our new work for Kenwood's compact Go Collection. Directed by Giacomo Boeri at Utopia Milano.

Next, we have London North Eastern Railway by MG OMD and M+C Saatchi UK. A huge well done to every member of the MG OMD and M&C Saatchi teams.

Our final Silver Effectiveness Award goes to M+C Saatchi UK for their campaign for KhairKhwah: How a 'well-wisher' transformed family planning in Pakistan. Congratulations to M&C Saatchi and the teams involved.

Best Demonstration of Purpose (Not-For-Profit) award this evening goes to KhairKhwah by M+C Saatchi UK: How a 'well-wisher' transformed family planning in Pakistan. Huge congratulations to all involved in this vital work.

🥇 It's survival of the boldest, not the fittest 🥇 Read Creative Partner Guy Bradbury's comment in Little Black Book on the 'big idea': lbbonline.com/news/is-there-…

Strategists Maya Rampal and Nicole Wyatt sat down with Creativebrief to discuss the intersection between inclusion and business growth. Read the full article here 📃: creativebrief.com/bite/thought-l…

We're delighted to share our new multichannel campaign with NHS England, 'Act FAST', to raise awareness of the individual signs of a stroke. You can read more about it on Campaign here: campaignlive.co.uk/article/nhs-en… Well done to everyone who brought the campaign to life!

NHS England updates stroke campaign to flag up less-obvious signs M+C Saatchi UK buff.ly/4eif9pq