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Features don’t happen by accident. SOCIALITE LIFE’s Favorite Things recently spotlighted our client, Tennis C Williams’s Rocket tennis bag in a dedicated article—an example of how steady, strategic PR drives visibility. bit.ly/3G2HKUD #TennisBag #ConsumerPR

New research from Tubular Labs shows long-form video can outperform shorts on TikTok and YouTube. If you’re only posting 30-sec clips, it might be time to rethink your content strategy. Via @commPRO: bit.ly/4n6dWXT

New AP Style guidance on AI is out and the rules set a clear standard: AI isn’t human, so don’t write about it like it is. One new rule is to avoid gendered pronouns or names when referring to an AI tool. Via PR Daily: bit.ly/4kLtHlz #APstyle #AI

Great piece in @spinsucks on how to use AI without losing brand voice. It echoes what we’re seeing across the industry: AI can speed things up, but without oversight, you risk eroding trust. A good reminder that AI outputs should always be reviewed. bit.ly/44qdTig #PR

One well-placed story can go further than you think. Thrilled to see our client, Luna Atoms' piece in The Blast was syndicated in MSN and Yahoo! MSN: bit.ly/4eaRqcm Yahoo Entertainment: bit.ly/4nhW4K2 #PublicRelations #DigitalPR #PRagency #AI #TechPR

iOS is rolling out visual search for screenshots. For brands, it’s another touchpoint to capture intent and turn screenshots into conversions. Interested to see how this alters overall search traffic and consumer behavior. via MediaPost: bit.ly/44bMWz7

Looking for a PR partner? We’ve outlined in our recent blog what to look for so you can skip the guesswork and focus on finding the right fit. 🔗 Read more: bit.ly/3GePcMM #PublicRelations #PRAgency #PRTips #ContentMarketing

Join this webinar to explore proven strategies for engaging customers, partners, and resellers, and learn how to move beyond badges to drive real performance. REGISTER: hubs.li/Q03wlL5p0 #gamification #engaging #adobelearningmanager

Excited to see our client, Almaden Valley Athletic Club (AVAC)'s new program featured on NBC Bay Area! 🎥 Local news coverage like this is a big win in building awareness on a targeted community level. bit.ly/3IgBtFQ #MediaRelations #LocalPR #PRStrategy

Great read on how industry leaders like Domino’s and Best Western are using structured onboarding to drive retention and long-term engagement. Worth a look if you’re rethinking how onboarding supports your talent goals: hubs.li/Q03x4slb0

PR isn't dead. It's one of the most strategic business functions in 2025. What PR really does: 🔨 Builds credibility 📖 Shapes narratives ⚠️ Manages risk Still think PR = press releases? Time to update your playbook. Contact us. via Fast Company: bit.ly/4kRjZgG

Modern #PR + #marketing's storytelling can drive growth. One example being Crumbl Cookie's TikTok centered strategy focused on: 🍪 Showing the process, not just the product ⏳ Weekly drops for urgency 🎯 Celebrity collabs for discovery via Forbes: bit.ly/4mjKtc0

NPR is losing federal funding. Fortune laid off 10% of staff, citing AI & declining traffic. But there’s still room for strong, well-placed stories secured with strategic PR. Via: Los Angeles Times: bit.ly/3GOXmf9 + Yahoo Finance: bit.ly/4la20Cv #AI