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SCOOP: The Pathways Alliance runs national ads claiming oil sands companies are climate leaders. I found docs showing its co-founder donated to the Conservative Party, whose leader Pierre Poilievre wants to abolish Canada’s carbon tax. desmog.com/2024/04/04/pat…

New peer-reviewed article out today: Melissa Aronczyk, Patrick McCurdy, & Chris Russill. "Greenwashing, Net Zero, and the Oil Sands in Canada: The Case of Pathways Alliance." Energy Research & Social Science, vol. 112, June 2024. Open access here: sciencedirect.com/science/articl…

Well researched and detailed peer reviewed paper outlining in detail how the Pathways Alliance of the largest oilsands companies is clearly engaged in greenwashing. Very useful for the misleading advertising case against them in front of the Competition Bureau Canada.

Worth reading the entire study on #netzero greenwashing by the major oilsands companies. Greenwashing not only misleads consumers, investors, and the public, it hampers the trust, ambition & action needed to bring about the global change needed to ensure a liveable planet.

“There are numerous indicators of greenwashing in Pathways Alliance's public communication. Their messaging omits important information, uses misleading framing and comparisons, and fails to meet standards expected of a credible net-zero plan.”

"Greenwashing, Net Zero, and the Oil Sands in Canada: The Case of Pathways Alliance."

New article: Greenwashing, net-zero, and the oil sands in Canada: The case of Pathways Alliance sciencedirect.com/science/articl…

Our journal article, "Greenwashing, Net Zero and the Oil Sands in Canada: The Case of Pathways Alliance," is trending... Unfortunately, greenwashing is trending as well. We hope this study helps fix that. To read the article: authors.elsevier.com/sd/article/S22…

Four new faculty members in our department! Welcome all.

Thank you for this great review of our book! We hope it helps readers understand just how devastatingly effective PR firms can be when it comes to shaping how we think about the climate crisis. Maria Isabel Espinoza

I was supposed to take part in a radio interview today about greenwashing by the tar sands coalition Pathways Alliance but the BC-based journalist has no power because of the wildfires...

Congrats SC&I graduates!!

Many governments restrict or prohibit advertising for products that harm human health – like tobacco. I urge every country to do the same with fossil fuel companies by banning their advertising. And I urge news media & tech companies to stop taking fossil fuel advertising.

Thanks ClientEarth for inviting me to speak at your summit on greenwashing as disinformation this morning. Great panel and excellent questions from the audience. And great timing given António Guterres speech yesterday... bbc.com/news/articles/… clientearth.org/latest/events/…

Todavía hay tiempo para anotarse a la 6ta preconferencia en "Media & Communication in Global Latinidades" de la International Communication Association. Arranca el 18/6. Es gratis, online y tenemos un programa espectacular! Info e inscripción acá bit.ly/icapreconf2024

Folks on the academic job market this year—check out three upcoming panel discussions on how to write research, diversity, and teaching statements, and how to interview on the market! More info below, sign up here: forms.gle/2ZstSNP5wM1Qdv…

“These are all very insidious, under-the-radar ways of advertising that are not officially advertising...”

The movement to ban fossil fuel ads is growing. A Toronto politician today proposed restricting misleading oil and gas ads on public transit. Read more in DeSmog desmog.com/2024/09/10/tor…

Thanks Marc Fawcett-Atkinson for the chance to comment on this story. nationalobserver.com/2024/09/13/new…

Thanks University of Toronto and @szemanimre for hosting this event! It was an engaging and necessary conversation.