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More trends we're watching in 2023...Social shopping driven by advertising instead of innovation. When it comes to advertising in 2023, the attention span of the consumer is shorter than ever. How quickly can Gen Z change the entire marketing industry? And how can we keep up?

As you probably know, @Pantone selected Viva Magenta as the color of 2023—it's a shade of which we're particularly fond. Especially in beverage form. Have one with us. And cheers! The Magneta 1 ½ oz cranberry juice 1 ½ oz gin ½ oz fresh orange juice 3 oz club soda Garnish

To our brilliant community, our clients, our flex workforce, and all those who have supported Magnet this year… thank you! Look for our events in 2023, as our #TheStateOfTheStory events will resume & we will be announcing exciting new ways to connect. Cheers to the new year! 🍾

In 2022, we finally got to come together again with our community. We did so with events in New York and in Cannes, in the office, on production sets, and on the stage. We can't wait to see more of your bright faces in 2023 and to have more opportunities to share stories.

This week we're sharing the top four tech trends that we're tracking in 2023. First up: Generative AI. Our founder, Megan Cunningham, recently previewed the possibilities and limitations of visual AI capabilities here: bit.ly/3VPZTXQ

2023 top tech trend: Web3 will enhance brand programs. NFTs and virtual goods offer rich data points between brands and consumers, especially when the purchasing trail is obscured. And consumers perceive them as favorably as tangible rewards. #nfts #web3 #marketing

Next week, Magnet founder Megan Cunningham will participate in @WorldWomanFund’s #EqualityMoonshot conversation at Davos, a bold new way to rethink our gender equality agenda for countries, communities, and companies. bit.ly/3W0G1RQ

Not to make you feel old, but in 2023 half of Gen Zers will be adults. #FinTok is fast becoming a valuable avenue for banks & lenders to engage with potential future clients. 40% of users 18-24 use @Tiktok_us as an information hub: what to wear, where to eat, and how to budget.

Do you have audio in your marketing plan for 2023?

MLK Day reminds us to reflect on racial equality and strive toward nonviolent political expression (ahem, Twitterverse), principals practiced by King himself. Read the six principles here: stanford.io/3QBWf2A

World Woman Agenda Davos is just over a day away. If you're at #WEF, don't miss this stage featuring our CEO Megan Cunningham, as well as actress/activist Jane Fonda, astronaut Christina Hammock Koch, and others working on gender equity issues. #davos2023 #equalitymoonshot

Predictive analytics, #AI, and machine learning will help institutions get even more knowledgable about their customers in 2023. McKinsey found that hyper-personalization can decrease acquisition by 50%, and increase marketing efficiencies by 10 to 30%. #marketing #data

From insights at the Brand Storytelling conference, to the film premieres at the Egyptian—with insider conversations and previews of pioneering technology sprinkled in between—Magnet’s director of #marketing shares his Sundance takeaways for #storytelling. bit.ly/40nky98

We know we weren't the only ones moved by Amazon's tale of rescue puppy love in the time of the pandemic. Kudos to Walter Frye and everyone involved for their genuinely relatable storytelling that puts people and their pets before product. #superbowlads bit.ly/3RZdQCj

Have #NFTs already expired? It depends how you're using them. Here's how successful creators and businesses can leverage the #web3 technology to create brand community and loyalty. bit.ly/3SoYwzl

Missed hearing about how storytelling can drive purpose, advocacy, and understanding to shape the future of business and culture? Head to the link in our bio to watch our Salon Series on demand.