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"The corporate world is claiming Diversity Fatigue, yet we haven't scratched the surface of equity in this country." Pharma marketing industry divided over workplace DEI: survey mmm-online.com/home/channel/p…

Well, someone had to ask the question... mmm-online.com/home/channel/7…

The Bloc finds a way to drive scale organically to compete with larger agencies. The 'new agency strategics' trend continues! mmm-online.com/home/channel/a…

Why #RWD is the new #marketaccess: mmm-online.com/home/channel/7…

Israel-Hamas war marks a CEO commentary sea change: mmm-online.com/home/channel/7…

For those thinking of watching #Netflix's Pain Hustlers flick, Jack O’Brien will have a review on this wk's MM+M podcast. For context, back in 2019, the Insys Therapeutics case was a 'punitive turning point' for #pharmamarketing mmm-online.com/home/opinion/a…

Yes, says Elisabeth Rosenthal, the term 'journey' has run amok in healthcare marketing, and it underscores a larger problem: mmm-online.com/home/channel/f…

While 5% was once a dream, medicines now help people shed 20% or more body mass. Drug co's say quality, not magnitude, is their next frontier: mmm-online.com/home/channel/o… nabil mahana

Inside Bayer’s embrace of generative AI mmm-online.com/home/channel/7… #7DaySupply MM+M Saskia Steinacker

Arrived today for #JPM24. Looking forward to the delight of seeing + speaking with colleagues, and for the exhilaration of being ‘on the ground’ during one of the year’s most newsworthy weeks.

Major dev. in copay accumulator case, as #DOJ withdraws appeal of '23 decision that vacated #HHS rule allowing insurers not to count mfr. copay assistance toward beneficiary's deductible/OOP max. Plaintiffs claim this effectively ends accumulators. hivhep.org/press-releases…

My colleague Lecia Bushak interviews CDC director Mandy Cohen on how the agency plans to improve public health messaging in a post-COVID world for MM+M mmm-online.com/home/channel/r…

It's Neal Awards season + MM+M grabbed a nom for best single issue. What a nod to the way this team goes about meeting its far-reaching editorial remit. (Oh, and I'll be chasing another one of these myself.) Thank you, SIIA mmm-online.com/home/channel/m…

I wrote about Parkinson's. Does that negate the importance of Alzheimer's? No. But when it comes to social issues, communicators risk being called out unless they speak to all points of view. GIL BASHE explains “whataboutism” + why it may kill empathy medika.life/is-whataboutis…

Great op/ed by my colleague Alison Weissbrot: AI requires a rethink of the agency biz model. Should digital assistants be paid like FTEs? Health marketing agencies starting to grapple with this, too. campaignlive.com/article/ai-bre… via @campaignliveus

Great piece by my colleague Lecia Bushak on RFK Jr.'s spasmodic dysphonia. I first learned about SD while writing for a speech-pathology mag in the '90s. Amazed #botox is still the go-to treatment option...mmm-online.com/home/channel/r…

Article by my colleague Lecia Bushak on why Daiichi Sankyo US launched a DTC ad for its cancer drug during #NFL's Thurs. Night Football: mmm-online.com/home/channel/c…

Worth a listen: My colleague Jack O’Brien gets the 4 major health highlights from #CES2025 according to pharma/journo vet alisonwoo: mmm-online.com/home/podcasts/…

Looking forward to a great afternoon at this year's #MMM40Under40 at the Edison Ballroom in NYC.

Check out my latest article: What Databricks’ latest deal means for pharma’s AI aspirations linkedin.com/pulse/what-dat… via LinkedIn