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Our introduction to the Special Issue on #Brand Management and #Sustainability. Online here: rdcu.be/cYUPx Journal of Brand Management Joachim Kernstock Mario Burghausen

Moving away from the sole reliance on the hypothetico-deductive model is welcome. A closer look reveals that it's still largely bereft of a deeper engagement with the philosophy of (social) science and sociology of knowledge. Thus, it's empiricism and naïve realism in new garb.

Our special issue on #Branding and #Sustainability is out now. We very much thank all authors and reviewers for their contributions. Journal of Brand Management Joachim Kernstock Ursa Golob Palgrave Journals Springer Nature #brandmanagement

Happy to share that our editorial "Brand management and sustainability" for the Special Issue of the Journal of Brand Management is currently available free of charge on the publisher's website. #sustainability #brand #branding #CSR #brandmanagement link.springer.com/article/10.105…

Palgrave Macmillan and the Journal of Brand Management are pleased to announce that our new Special Issue focusing on Brand Management and Sustainability is now available to view at: tinyurl.com/c2mj2u5h Journal of Brand Management Joachim Kernstock Ursa Golob Mario Burghausen

All articles of the current special issue on brand management and sustainability of the Journal of Brand Management are available FOR FREE (download) this month (December) only! Joachim Kernstock Ursa Golob Journal of Brand Management Palgrave Journals link.springer.com/journal/41262/…

Volume 30, Issue 1 of the Journal of Brand Management is now available to view at tinyurl.com/5h9mupw8 There are 6 articles in this issue. Journal of Brand Management Joachim Kernstock Ursa Golob Mario Burghausen