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Makes a nice change from my normal beach walk.

Not every day you see this at a motorway services. Just sat there chilling out. (M6 Toll)

In unpredictable times… Smart marketers study trends and learn the latest tactics Really smart marketers study human behaviour and double-down on what doesn’t change

It's 10am on a Monday morning after a long weekend away. And... I've already been bombarded with problems from the team. Mainly to do with rebrands/renames/mergers. It's going to be a fun week...

The new job of an #SEO... Become an LLM whisperer #DMWF

Integrate LLMs into your #SEO strategy, thinking about the customer journey. ...Ian Irving #DMWF

Yesterday I left the house at 5am and got back home at 10:15pm with a day of conference talks and supplier meetings in London. Today, I've been in strategy calls all day. My head is fried. Time to shut down and go on my beach walk, as my old head (and body) is hurting.

See lots of smart SEOs doing interesting things in this new search world, but they’re so into the geek they’re not getting their message across and get less engagement than their work deserves. It’s either they’re trying to impress with geek talk or they’re just not realising

#SEO level up your knowledge Offering 1-on-1 sessions to help people better their SEO understanding, including about LLMs and SEO. 8 - 1 hour sessions with me. $995 Just message me.

WTF are... AI SEO Backlinks??? I've seen multiple SEOs pumping this stuff...

Nice Carvery tea... (or 'dinner' if you're not a Northener) ...with the family. Then a mildly breezy walk on the front to blow the cobwebs away.

I knew it was a mistake going down to London last week. Been in bed with a bad case of Covid all weekend. (Still feel like crap but plodding on from my home office) Seems like my old body is telling me to slow down a little...

5 years ago today, I set myself a MASSIVE goal to semi-retire on (or before) 1st. July 2025. Today is that day (my birthday) and I managed to achieve that goal a few months back by... Lots of hard work, sacrifices, and a dose of acceptance. Time for my next journey and my next

I think I have a new, unique approach to SME based content & authority/link building... Looking for some concept validation from my trusted SEO friends and former @unscriptedSEO guests - if you have a moment to entertain an idea, can I slip you a DM to see if it's legit?

Get Waikay free. youtube.com/channel/UC8e5N…

Modern SEO Strategies: What Actually Works in 2025 According to Real Testing Data seotesting.com/blog/modern-se… Ryan Jones 🚀 of SEOtesting.com and I went deep on our Unscripted SEO interview on the impact of LLM on SEO outcomes, and what SEO processes still actually move

Well... That was a very interesting day. Looks like this old chap just got into the multi-gig broadband space. More shall be shared soon.