Multiscreening decreases advertising effectiveness, but advertisers can attenuate the effect. Paper with Lena Hoeck Link: authors.elsevier.com/a/1adqu3u%7EJG…

Kakatkar and Martin Spann propose a new approach that lets #retailers triangulate the challenge of (a) deriving insights from highly unstructured #shopper data in the #store, (b) guarding #consumer #privacy by using non-personalized data, and (c) achieving commercial objectives.

In my paper (forthcoming in International Journal of Research in Marketing) w/ Katharina Dowling & Martin Spann, we find that 21-32% of car sharing services customers prefer to pay per ride over a monthly subscription, ultimately costing them more. See why here papers.ssrn.com/sol3/papers.cf… Ross School of Business Universität München

Congratulations to my almer mater Universität München for adding yet another Nobel laureate to an already impressively long list!

Car sharing can be paid through a flat-rate or a pay-per-use model. Dowling et al. show that consumers exhibit a pay-per-use bias. Consumers underestimate their usage, prefer flexibility, and are affected by weather. #SharingEconomy #Pricing #PayPerUse sciencedirect.com/science/articl…

Phew! What a sense of foresight ... Worth to watch!

How do consumers search for offline products on mobile? Using data on 67 mln searches, my paper w/ Dominik Molitor Stephan Daurer Martin Spann develops & links 2 location-specific measures - present store distance & present store density - to search depth & breadth. papers.ssrn.com/sol3/papers.cf…

Effects of first and second screen marketing on TV viewing activity. New paper with Lena Hoeck free e-prints available at tandfonline.com/eprint/SYIDQ6A…

Car sharing can be paid through a flat-rate or a pay-per-use model. Dowling et al. show that consumers exhibit a pay-per-use bias, since they underestimate their usage, prefer flexibility, and are affected by weather. #SharingEconomy #Pricing #PayPerUse sciencedirect.com/science/articl…

Learn more about the project A05 and the team (Daniel Klapper, Martin Spann, Maja Adena, Camila Back, Alaa El-Gayar, Daniel Guhl , Lucas Stich, Narine Yegoryan) at rationality-and-competition.de/projects/a-ind….

Congratulations to Lena Hoeck and Martin Spann, whose paper "An Experimental Analysis of the Effectiveness of Multi-Screen Advertising" won the Journal of Interactive Marketing 2020 Best Paper Award! doi.org/10.1016/j.intm…

Car sharing can be paid through a flat-rate or a pay-per-use model. Dowling et al. show that consumers exhibit a pay-per-use bias, since they underestimate their usage, prefer flexibility, and are affected by weather. #SharingEconomy #Pricing #PayPerUse sciencedirect.com/science/articl…

Firms may communicate expectations as point estimates or as ranges. Camila Back and Martin Spann study the effect of #uncertainty in expectations on #CustomerSatisfaction based on an online experiment and customer reviews from #Amazon. 1/n

Our Stephan Daurer Martin Spann Puneet Manchanda latest mobile search paper was accepted for publication at Decision Support Systems. We explore how smartphones change how we search and shop offline based on our location. authors.elsevier.com/a/1hAMccBd3vVjb 🧵1/5

We introduce two new metrics: 'Present Store Distance' and 'Present Store Density.' These measures help us understand how a shopper's location relative to stores affects their search behavior. 2/5

Key findings? Store distance and density significantly influence search behavior. Detailed searches for product-specific attributes (search depth) increase as store distance decreases and store density increases. 3/5

Also, we find that the number of products within the same category that are searched together (search breadth) increases as store distance and density increase. Durable products influence these patterns. 4/5

Our study shows that understanding location-specific demands is key. Retailers can leverage this knowledge, alongside mobile tech, for optimized in-app targeting and better assortment decisions, leading to an enhanced customer experience and increased sales. 5/5

Newly Accepted Articles 6/23 (3 of 5) "Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Safe Harbor Provisions: Quasi-Experimental Evidence from YouTube" by Wlömert, Nils; Papies, Dominik; Clement, Michel; Spann, Martin Dominik Papies Martin Spann

Implications and challenges of algorithmic pricing for consumers, managers, and regulators, from Spann, Bertini, Koenigsberg, Zeithammer, Aparicio, Chen, Fantini, Zhe Jin, Morwitz, Popkowski Leszczyc, Ana Vitorino, Yalcin Williams, and Yoo nber.org/papers/w32540