The Media Online headlines 27 May * Merging gaming and virtual play with real world commerce * RIP Darren Scott: Colleagues pay tribute * Adulting 101 for the modern workforce * Consumer snapshot: What we think about SA/US relations. Link to newsletter: arena.evlink8.net/.../MXRxmLZvHO…

Media Moves: Media24 unveils unified advertising and content team, Masego Matlotleng awarded Creative Futures scholarship, PHD wins Cell C business themediaonline.co.za/2025/05/media-…

Auditing masterclass lifts the lid on hidden costs. Media Marketing Compliance CEO Stephen Broderick explored the often-overlooked parts of agency spend where bloated scope of work (SOW) estimates and unchecked costs run rife. themediaonline.co.za/2025/05/auditi…

The mission remains clear: NPOs must evolve with a shifting media landscape, finding ways to reach the right people with the right message – because lives depend on it, writes DKMS Africa head of community engagement and communications, Palesa Mokomele. themediaonline.co.za/2025/05/the-ma…

This year AI will be woven into media at every level. This is happening in marketing, media and content-generating sectors across the globe. Dean McCoubrey - founder of MediaWeb Group, Humaine and MySociaLife, gives insight. themediaonline.co.za/2025/05/naviga…

[PRESS OFFICE] Dentsu Creative South Africa welcomes Lebogang Moerane as head of social & influence, effective June 2025. She will co-lead Dentsu Influence, the agency’s engine for influencer marketing and social storytelling alongside Vicki Steenkamp. themediaonline.co.za/2025/06/dentsu…

THE MEDIA ONLINE NEWSLETTER l * Novus Media has bought rooi rose magazine * Why Youth Month is more than just a hashtag * Andrew Trench: A visionary and a trailblazer in journalism * South Africa’s commerce media moment has arrived arena.evlink8.net/public/message…

[PRESS OFFICE] 2025 @TelkomZA Radio Awards now open for entries. The 2025 Telkom Radio Awards awards feature a broad array of categories, reflecting the diversity and vibrancy of the industry. themediaonline.co.za/2025/06/2025-t…

THE MEDIA ONLINE NEWSLETTER l * SEO: How to survive (and thrive) in an age of AI * Pillars of community to build sustainable community and small commercial media sector * Streaming’s next frontier: Why Africa needs a different playbook * Media Moves arena.evlink8.net/public/message…

Pillars of community. Building a sustainable community and small commercial media sector in SA is essential, writes Shoeshoe Qhu. The Media Development and Diversity Agency has identified six pillars to address the sector’s most pressing challenges. themediaonline.co.za/2025/06/pillar…

Celebrate Presley Chweneyagae with Tsotsi and the Cobrizi Finale on DStv and Showmax South Africa this weekend. themediaonline.co.za/2025/06/celebr…

Think WhatsApp is just for memes and group chats? Think again. If we told you one of the most effective marketing tools lives right next to your ‘Braai Squad’ group chat, you'd laugh. But here we are, says Everlytic's head of marketing, Louise Krog. themediaonline.co.za/2025/06/think-…

African Gen Z on the rise in the global influence economy. Across the African continent compelling economic and demographic forces are positioning Gen Z, along with Gen Alpha, as the major force to shape the future of work, culture and consumerism. themediaonline.co.za/2025/06/africa…

[PRESS OFFICE] Why every brand needs an SEO strategist right now. Marco Martin, SEO strategist at dentsu Performance Media, on 'how we make your brand the one people find and choose'. themediaonline.co.za/2025/06/why-ev…

What news sources do we actually trust? In reality there are significant grey areas when it comes to the media consumption patterns of South African mid- to top-income earners, says BrandMapp director of storytelling, Brandon de Kock. themediaonline.co.za/2025/06/what-n…

From quick hits to lasting impact. In today’s cluttered digital media world, brands have mere seconds to capture attention before users scroll past, says Tanika Corneleus, digital campaign lead at midnight, the innovation agency of iqbusiness. themediaonline.co.za/2025/06/from-q…

Awards Wrap: XLink wins at Africa Tech Awards, AB InBev named World’s Most Effective Marketer, Effie jury revealed themediaonline.co.za/2025/06/awards…

Inside out: The new brand ambassadors . As brands navigate an increasingly competitive market, they are embracing employee advocacy to build trust and humanise their brands, says The MediaShop Cape Town's MD, Bonita Bachmann. themediaonline.co.za/2025/06/inside…

The nowism of marketing is human. We are sitting on the precipice of a new digital dawn, if we’re not knee-deep in it already, writes MMA SA country director, Sarah Utermark. "November 22, 2023 blew up the internet. themediaonline.co.za/2025/06/the-no…

THE MEDIA ONLINE TODAY l * Sports marketing: Adaptability in action * Ads are no longer disrupting – they’re unlocking * Why small agencies always get stuck #media #marketing #advertising #mediabusiness On themediaonline.co.za today.