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MediaVillage.org

@mediavillageorg

The leading #B2B platform keeping you connected to the business of media and entertainment with interviews, industry insights, thought leadership, and more!

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linkhttp://www.mediavillage.org calendar_today04-03-2015 17:55:04

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📺 Game changer! @tvbeat & Spectrum Reach launch a 1st-of-its-kind solution letting advertisers buy traditional TV ads programmatically — with the precision & ease of CTV. No manual buys. Smarter targeting. Better results. mediavillage.com/article/tvbeat…

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🎬🤖 From viewer ➡️ creator. Amazon-backed Showrunner lets you make your own animated TV episodes in minutes — even star in them. It’s participatory entertainment that could upend how we watch, create, & advertise. Jack Myers mediavillage.com/article/when-v…

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In 1998, Amazon sold books. Dell sold $6M/day online. E-commerce was millions, not trillions. Now it’s $6.3T—and AI could disrupt commerce even more than the internet did. 📖 1998 E-Commerce Report: A Wake-Up Call for the Age of AI-Driven Commerce mediavillage.com/article/1998-e…

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TV is no longer made for us—it’s made with us. AI platforms like Showrunner are turning viewers into protagonists and reshaping discovery into co-creation. Are we ready for entertainment that watches back? 👀 mediavillage.com/article/how-ai…

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27 years after Sex and the City debuted, its continuation And Just Like That has come to an end — but was it worthy of Carrie, Charlotte & Miranda? @planeted argues no, and compares it to another infamous misstep: Mary and Rhoda. mediavillage.com/article/carrie…

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Spectrum Reach acquires ShowSeeker, uniting automation + intelligence for the next phase of media buying. 🚀 A big win for advertisers seeking efficiency across platforms. mediavillage.com/article/spectr…

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B2B’s brand blind spot = stalled growth. 👉 100% of marketers say brand + demand integration is important 👉 Only 26% actually balance investments The fix? Smarter structures + shared KPIs. mediavillage.com/article/b2bs-b…

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A backpack, a notebook, a smile. 💙 Infolinks supported 400+ kids through the Boys & Girls Club. Here’s why showing up matters. #WhyShowingUpMatters mediavillage.com/article/why-sh…

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Aspire TV’s Fall 2025 slate is all about food, culture, and legacy 🌍 🍴 City Eats: Savannah w/ Chef G. Garvin 🎤 Downright Delicious with Yo-Yo 🏀 Harlem Globetrotters: Secrets of the City 🎬 Urban Indie Film Block Watch on Aspire TV and stream on Aspire TV+ 📺

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Culture fuels growth, loyalty & pricing power. But engaging with it takes authenticity & foresight—or risk getting burned. Here’s how brands can do it right: mediavillage.com/article/why-br…

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236 years ago this month, Congress approved 12 amendments to safeguard freedoms. Ten became the Bill of Rights, including the First Amendment protecting speech, press, and assembly. 📜 #OnThisDay mediavillage.com/article/histor…

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Kimmel & Colbert prove late-night TV can still pack power, passion & pride. But is broadcast missing the mark on smart, engaging conversations? Read more below from Ed Martin's "Broadcast Lessons from Kimmel and Colbert" @planeted mediavillage.com/article/broadc…

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At #StratFest2025, strategists were challenged to “Adapt or Die.” Strategy has evolved from decks to growth engines, from thinkers to builders. Learn how AI, creativity, and commerce are shaping the strategist of tomorrow. mediavillage.com/article/adapt-…

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Political ad spend for the 2026 Midterms could hit $10.8B, with AI & CTV leading the charge. Campaigns are getting smarter, faster & more efficient than ever. mediavillage.com/article/politi…

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Peacock’s Devil in Disguise: John Wayne Gacy turns true crime on its head — focusing on the victims, not the killer. Patrick Macmanus, Michael Chernus & Gabriel Luna share how they redefined the story. mediavillage.com/article/how-pe…

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The 2025 media trust equation: 🤖 AI + 📊 Accountability + 🤝 Human Connection. Agencies now value transparency, responsiveness, and results above all else. Subscribe to the Myers Report today for this special report! mediavillage.com/article/the-st…

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An AI perfume inspired an AI marketing coach. At #ANAMasters, one marketer turned insight into action — building a Marketing Masters Agent to blend creativity, data, and daily discipline. mediavillage.com/article/may-th…

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AI is transforming ad sales—but trust and transparency still win deals. The 2025 Myers Report reveals the next era of #VideoAdvertising: ⚙️ AI drives efficiency 🤝 Relationships drive results 🏆 Trust is the new tech advantage mediavillage.com/article/the-20…

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Gen Z trusts influencers more than celebrities and the data proves it. 52% feel closer to creators, 56% have bought something they recommended. If brands want real reach + authenticity, it seems influencers aren’t optional. They’re essential. mediavillage.com/article/think-…

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Political ad dollars aren’t just a windfall they’re a catalyst. Addressable tech is transforming local linear TV into a year-round, publisher-driven business. Here’s why that matters. 👇 mediavillage.com/article/addres…