🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

Our Chief Experience Officer Benoit Soucaret explores the opportunity for #B2B brands to participate, build a community, and interact in the digital world, in our latest feature with Business Reporter. lnkd.in/eDWefxMx #Metaverse #B2B #B2BMarketing #B2BStrategy #Marketing

What are the benefits of a creative, full-funnel #B2B approach? Here’s the latest research on B2B buyer behavior from Meta & B2B International: ow.ly/jbK050JX7CB #B2BMarketing #B2B #MarketingStrategy #Creative

Congratulations to the Salesforce team on being shortlisted at the B2B Marketing awards in the Best purpose driven or social responsibility programme category! A fantastic campaign and we wish you the best of luck at the award show. #B2BMarketing #B2B #Salesforce #Awards

In this Field of Visions episode, Merkle B2B's Head of B2B Performance, Laura Pierce, is joined by fellow Merkle #CX experts and special guest Shaun McCran from Adobe as they uncover the challenges faced by #B2B brands today. Listen to episode here: ow.ly/LK4v50KQzrR

Creating meaningful customer experiences should be a key focus for all #B2B organizations no matter what day of the year, however to mark 2022's #CXDay we have compiled a "one stop shop" to help you create superior experiences today and in the future b2binternational.com/publications/c…

What’s next for B2B Commerce? Join Merkle's Benoit Soucaret, Mark Atkinson, Laura Pierce, and Adobe's Shaun McCran as they explore how #B2B brands should approach #commerce to succeed. Watch here: ow.ly/Ay5150L9fqS

Are you looking to create superior experiences across B2B buyer journeys? Learn how we helped MEGIN with their diverse mix of customers by measuring customer satisfaction across the buyer journey and identifying key actions to futureproof experiences. ow.ly/7ayy50LAc4R

Understanding customer needs is vital to create impactful product development and marketing strategies. In this latest B2B International case study, find out how they helped Fellowes: ow.ly/Jy3450LFTbQ

Join Merkle B2B's CEO Rob Gold for a panel discussion on the death of the decision maker, hosted by Raconteur. You can sign up through this link: services.raconteur.net/the-death-of-t…

Tune in to B2Bi, a Merkle Company's The Future of B2B Experiences podcast series where VP of North America, Matthew Powell and Sylvain Panzani, Executive VP of High Tech at Merkle, discuss how CMOs win in a competitive market. ow.ly/1Zii50Mpe2l

Podcast | B2B International 's (a Merkle Company) Nick Hague discusses the importance of embracing change and investing new and innovative ways to engage buyers for b2b organisations with Merkle's CXO Benoit Soucaret. Listen here: ow.ly/uUIJ50MpbbO

2023 is predicted to be a tough year for the global economy - businesses that invest in their brand and data are best placed to weather the storm. Read more in B2B International 's (a Merkle company) blog post: ow.ly/simM50Mpbrp

Phil Clayton, Client Partner at Meta, joins host Nick Hague in this epsode of B2B International 's (a Merkle Company) The Future of B2B Experiences Podcast to talk all things Metaverse for 2023. Take a listen here: ow.ly/sI6G50MpbLc

Emotion is at the heart of purchase decisions, for both B2B and B2C, and B2B marketers need to place that at the heart of their strategies. In B2B International 's (a Merkle Company) blog, we explore why marketers should focus on "human-to-human" delivery: ow.ly/VBFn50MpeuK

Podcast | B2B International 's Nick Hague chats to Cisco's Senior Director of Global Media, Tejal Patel about how Cisco continues to stay a step ahead of the competition. Listen now: ow.ly/ZWFC50MpeAl

Connecting to buyers on an emotional level is key to brands' success. B2B International outline 4 steps of emotional engagement for b2b marketers in their latest blog: ow.ly/lk6G50MpcTr

Organisations that get their brand experience right are more likely to inspire loyalty, driving repeat purchases and a shorter purchase journey. Our CSO explains how you can future-proof your #b2b #brand experiences in this latest Performance Marketing World article > performancemarketingworld.com/article/181811…

We are proud that Merkle B2B EMEA have been recognised by marketingb2b as the number 1 International #B2B agency, & 2nd in the UK! The team are passionate about innovating at the forefront of this dynamic B2B world & this award is a testament to their efforts. #WeAreDentsu

Our 2023 Superpowers Index is now live! Full of the very latest #b2b insights from our major, global #research survey conduced by B2B International, it is THE indispensable guide for brands endeavouring to deliver exceptional B2B experiences. View Findings > bit.ly/3V3UEFc