Not everything is trackable and that’s okay. Most attribution data is directional. If it’s 80% accurate, typically that’s enough to guide your spend. Social may not convert directly, but it builds brand awareness that shows up in branded search, improved sentiment, and direct

At DigitalOcean, we hit a ceiling at five million monthly visits. The breakthrough came when we acquired other content sites like CSS-Tricks. It gave us fresh momentum. The takeaway? Driving growth takes relentless focus and a willingness to go deeper to scale your best marketing

Source is a full-funnel attribution tool built for B2B marketers that is AI-enabled. It connects your website, CRM, and ad platforms in one dashboard, then uses AI to show you which channels, campaigns, and content are driving your best leads and customers. So you can double down

Our Product Hunt public beta launch announcement is now live: producthunt.com/products/sourc… If you can provide and upvote and/or comment that would be much much appreciated to help amplify the launch news! 🙏

Super excited to announce the beta launch of Source today! source.app

Not everything is trackable—and that’s okay. Most attribution data is directional. If it’s 80% accurate, that’s typically enough to guide your spend. Social may not convert directly, but it builds brand awareness that shows up in branded search, improved sentiment, and direct

40 sign ups over the past 2 days for Source since opening the public beta! 🤯 The beta feedback has been very helpful - we have a lot of work to do before we officially go live with the GA version. Lots of bug fixes + new features + refactor work. Day by day... step

Blooper Files Part 3

B2B companies will waste approx. $40 billion a year on ads that don’t convert because they don’t know what’s working. Attribution data gets lost, systems don’t talk, and teams fly blind. Source gives you the visibility to stop guessing and start investing where it counts.

Jeff Bezos once said, 'your margin is my opportunity'. He led Amazon without a focus on immediate profit, willing to break-even or even incur losses, all in the name of creating the best product. Businesses often lose sight of their goal, prioritizing margins over growth and

Building a product? Beware of the 'feature trap'. It's not about packing in every flashy element from the get-go. Truth is, if you launch and no one signs up, it's probably because you didn't communicate with your potential users first. Understand their problems and work

How did we get our first 10 private beta users at Source? We tapped into our personal and professional networks. Folks we’d backed or worked with. We invited them in as design partners. In return, we offered something real: deep discounts or even free access once we launched

Ditch the guessing and start understanding the market. Validate your app idea by directly engaging with potential customers. Harness their pain points into an outlook of design. Sketch, design and refine the app's user interface before moving onto the coding phase. Bring on

When you know where your best leads are coming from, you can focus your efforts and drive real revenue. Source helps businesses double down on the channels that actually convert so your sales team can keep up with demand and your bottom line grows.

The product matters. The mission matters. But the people matter more. The best moments in my career weren’t because of what I was building, but who I was building it with. A team that collaborates openly. A culture where feedback flows freely. That’s where the magic happens.

Every role should be using AI. Marketing, sales, customer support, HR—whatever your department, AI can help you work smarter and be more productive. The people who refuse to use it risk being left behind. Eventually they’ll realize they need AI just to stay in the game.

Every founder, CEO, and marketing leader at an early stage company struggles with the same thing—attribution. That’s why we built Source. It’s a full funnel marketing attribution tool that shows you exactly where your best leads and customers come from. We’re in public beta now!

If you’re a first time founder feeling overwhelmed, step back. Take a few days off. Travel. Do a retreat. Get some distance from the business so you can reset. Then come back with a fresh perspective on what really matters and where your team should focus.

B2B marketers can freeze when they see data because they don’t know how to act on it. The real impact comes from turning insights into action and making data-driven decisions. Data is only half the equation. The other half is using tools like AI to move faster and turn those