🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

#Publicationalert! In a newly published article, our colleague Dr. Anish Yousaf and his co-authors examine the role of #AugmentedReality in shaping #purchase #intentions and #WOM for #luxuryproducts. Article👉: sciencedirect.com/science/articl… #AugmentedReality #AffectiveResponses

We are thrilled to commence #2024 #ResearchAssemblies (#PractitionerSession) with Paul Skinner founder of MarketingKind speaking on "Towards a #NewMission for #Marketing?". Date&time: Wed, 10 Jan 2024, 11.30am-12.30pm GMT. Reserve your place 👉 ntu.ac.uk/about-us/event…

It only 2-days away and we host #PaulSkinner from MarketingKind for our next #ResearchAssembly. Paul’s online presentation will challenge us on how marketing can improve quality of life. Register and be inspired! 👉 ntu.ac.uk/about-us/event…

#Publicationalert! Our colleagues Seamus Allison @BilalAkbarM & Karla Padley and practitioners Claire Allison & Stephen Wormall from Sherwood Forest Hospitals NHS FT NHS England provide evidence of how a smoking-quitting initiative is leading to positive behavioural outcomes. 👉 emerald.com/insight/conten…

How does a #CEO's #narcissism impact #strategicdecisions and #firmcompetitiveness? In new article in Strategic Organization Dr. Feray Adiguzel and her co-authors provide evidence on the effect of #CEOs' #narcissism on security analysts’ #stock recommendations. 👉journals.sagepub.com/doi/abs/10.117…

#Publicationalert! In a newly published article, our colleagues @BilalAkbarM and Richard Howarth and co-authors from University of Derby provide a review examining how #HigherEducationInstitutions incorporate the #SDGs into the #MarketingCurriculum. Paper 👉 doi.org/10.1177/027347…

#Publicationalert! In a newly published article in the Journal of Marketing Theory & Practice, our colleague Dr. Feray Adıgüzel and her co-author examine how #consumers evaluate #ecolabel #logo #design elements. Article here👉 doi.org/10.1080/106966…

It only a week away and we host Professor Professor Hesam Olya from Sheffield University Management School The University of Sheffield for our next #ResearchAssembly. Hossein’s online presentation is titled: "Theory of Change: From Development to Application". Register for this free event 👉 ntu.ac.uk/about-us/event…

📢 New publication alert! 📚 MACS members Arooj Rashid Louise Spry and Dr Christopher Pich share insights on #BrandArchitecture in the #UK #FashionIndustry in their latest article. See link👉 doi.org/10.1057/s41262… #FashionResearch #BrandStrategy #BrandArchitecture #NTU_Research

📢 Publication alert! 📚 Sophie Johnson explore the dynamic landscape of the #fashionindustry's #crisis #communication. From #sustainability to #stakeholderrelationships, this #systematicreview offers fresh insights and practical strategies.👉 emerald.com/insight/conten…

📢 New publication alert! 📚 MACS members, Anish Yousaf and Babak Taheri and co-authors share insights on #customerengagement (#CE) and #customertrust on #ecommerce platforms in #Iran. Details of their findings is here👉 sciencedirect.com/science/articl…

We're thrilled to announce that Dr. Anna Minà from the #UniversityofRomeLUMSA will be joining us as a speaker for our upcoming #ResearchAssembly! Date & time: Wed, 08 May 2024, 2 pm - 4 pm BST Please, reserve your place for this free online event 👉 ntu.ac.uk/about-us/event…

Join us for our first #ResearchAssembly of #2024-2025! Prof. Varsha Jain (MICA, India) & Dr. Emmanuel Mogaji (Emmanuel Mogaji, PhD ) (Keele Business School, Keele University.) will discuss how generative #AI is reshaping #consumer behaviour. Register here 👉ntu.ac.uk/about-us/event…

We’re thrilled to announce Dr. Fiona Spotswood (Dr Fiona Spotswood) University of Bristol Business School as a speaker for our 2nd #ResearchAssembly! Fiona will discuss "Fostering Inclusive Action Sports: the journey, insights, and impacts" . Register here: ntu.ac.uk/about-us/event… #PhysicalActivity

Only four days left! 🎉 Join Professor Varsha Jain and Dr. Emmanuel Mogaji (Emmanuel Mogaji, PhD) for our #ResearchAssembly to explore how #GenerativeAI is transforming #ConsumerBehaviour and impacting #marketing and research. Sign up here 👉 ntu.ac.uk/about-us/event…

📢 New publication alert! 📚 MACS members, Dr. Gomaa Agag, Dr. Anish Yousaf & Dr. Insha Amin, and their co-author share insights on #MarketingAgility #marketinganalytics on #travel & #tourism industry in the #UK. Details of their findings is here👉 sciencedirect.com/science/articl…

What an inspiring day at the #MACS Doctoral Research Conference 2024/25! 🎉 Dec 11th was filled with innovative research, lively ideas, & impactful insights on customer engagement, tourism, & tech adoption. Huge thanks to our presenters & attendees for making it memorable!👉 📸

📢 Call for Papers –Journal of Marketing Management Special Issue! 🤔 Led by NTU Research's, Richard Howarth and Alex Hiller, alongside Aron Darmody from Sprott School of Business at Carleton University see details 👉 jmmnews.com/marketer-behav… #MarketingResearch #MarketerBehavior #EthicalMarketing

Join our next #ResearchAssembly, with Dr. Katarzyna Czernek-Marszałek on “Navigating the Pitfalls: Challenges in Publishing #QualitativeResearch” 12th March 2025 | 2-4 PM GMT | MS Teams Register 👉 ntu.ac.uk/about-us/event… #QualitativeResearch #PublishingTips #AcademicResearch

Only a day to go! 🎉 Get ready to join Dr. Katarzyna Czernek-Marszałek for an inspiring online presentation at our next #ResearchAssembly of the #2024-2025 academic year. 💻 Don’t miss out—register now to be part of this inspiring event: ntu.ac.uk/about-us/event…