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As upfronts loom, Disney and ESPN see college sports as a key area in advertising attention and investment, accounting for nearly 40% of total sports ad revenue 📊 That’s 42% year-over-year growth, and up 50% from 2023. Read more from mollie cahillane ↓ ow.ly/Uc5G50VNJk8

okay the knicks have finally got me personally invested in men’s pro ball, i am SEATED (and by seated i’m pacing around my apartment for the second straight game)

Michael Jordan is joining NBC's NBA coverage... he's back!

NBCU advertising chief Mark Marshall: "I'm sure you'll hear the word 'sports' 10,000 times this week" Welcome to the new world of upfronts!

"Good morning, it is great to be at the NBA Upfront, I mean the NBC Upfront" - Jimmy Fallon

Amazon has "virtually sold out" of all of its NASCAR and women's sports ad inventory already. Via @molliecahillane, here's what the streaming giant is doing differently ahead of its upfront presentation tonight 🔻 ow.ly/PeIm50VRbq5

Fox's NFL Week 16 Saturday will be a doubleheader -going up against CFP first round). Eagles vs. Commanders and Packers vs. Bears

Candace Parker, Taylor Rooks, Blake Griffin and Udonis Haslem are set to anchor NBA coverage on Amazon. Huge applause from the upfront crowd at the announcement, and at the upcoming WNBA slate

not sports related, but season 2 of Fallout arrives in December, already greenlit for season 3, and I’m GEEKING out

ESPN's DTC service is officially called ESPN (we knew this) But there's two subscription plans: unlimited for $29.99 per month, with the Disney bundle for $35.99 per month, but at launch that bundle will be $29.99 per month for a year

If Stephen A. Smith runs for president, ESPN presumes he would be too busy to continue hosting First Take

ESPN hosted its first press event at its new NYC offices this morning to unveil its upcoming streaming service — simply called ESPN — launching this fall with two pricing tiers 📺📱 Read more from mollie cahillane ⬇️ ow.ly/Vom250VRWuh

Warner Bros. Discovery had the opportunity to do the funniest thing they possibly could, and they took it. Max is turning back into HBO Max

Merry Christmas from the commish himself. Netflix’s NFL Christmas matchups feature the Cowboys vs. Commanders and Lions vs. Vikings

Two NWSL executives - Julie Haddon and Tatjana Haenni - are exiting the league as commissioner Jessica Berman restructures to prioritize revenue sportsbusinessjournal.com/Articles/2025/…

New at Sports Business Journal: The National Women’s Soccer League is parting ways with CMO/CCO Julie Haddon, Commissioner Jessica Berman's No. 2 at the league office. Sources tell mollie cahillane and me that the move is part of a broader restructuring. Sporting Dir Tatjana Haenni is also leaving. sportsbusinessjournal.com/Articles/2025/…

After 4,953 episodes and 23 years with Tony Reali, ESPN's ‘Around the Horn’ signs off for the final time For Sports Business Journal: sportsbusinessjournal.com/Articles/2025/…

heading to Belize tomorrow for a long-planned girls trip! i’ll be back in a week, we’ll-rested and tan (more likely burnt) see y’all on the other side!! 🌴 🏖️ 🐚