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Story is the most important element in Marketing. Without a brand narrative your #marketing is left floating in the ocean without a paddle. With so much emphasis on analytics, marketers have abandon the notion of creating a story Here are the steps needed to create a story

Story is what attracts an audience to your brand. Here’s how to structure a compelling brand story that resonates and drives action: Want more tips for structuring a brand story. Read our latest blog momartech.com/blog/f/how-mar…

Modern marketers have a big problem on their hands. They are obsessed with driving leads but those leads are converting and marketers don't know what to do about it. Read the resolution here momartech.com/blog/f/top-5-r…

Lead generation is the number 1 strategy for most marketers. However, it's highly ineffective at actually driving sales. Want to dive more into the struggles of lead gen, check out our latest blog here momartech.com/blog/f/top-5-r…

There is a problem with the traditional approach to the buyer's journey. It assumes that anyone who interacts with you should enter your sales funnel The traditional buyer's journey is transactional The relational buyer's journey focuses on building a relationship #marketing

Marketing is overly focused on ROI. There are several marketing activities that do not have immediate return on investment but are critical to marketing success Read why it is ok that marketing is a cost center momartech.com/blog/f/marketi…

Want to improve marketing and sales alignment? Marketing can help sales by supporting them in building relationships with prospects. Want to dive deeper into what it really takes to improve marketing and sales alignment? Check out this week's blog momartech.com/blog/f/the-ugl…

Generating vs. Cultivating Leads: What's the Difference? 🧐 Key Differences Approach: Broad vs Personalized Quality vs. Quantity: Volume vs Engagement Engagement: One-time vs Ongoing Conversions: Quick wins vs Long-term trust Read our latest blog here lnkd.in/eDQf2g2Yolume

Marketing can often feel chaotic and hectic. However, that feeling often comes from a lack of a solid marketing plan. Most marketing plans consist of goals and tactics and miss a clearly defined objective and strategies. Deep dive into marketing plans momartech.com/blog/f/you-don…

Yes, marketing attribution is a waste of time. It is not worth doing

Marketing Attribution can lead to skewed results. The process can lead marketers to over value or under value marketing activities and channels. I believe there is a better way. Follow the process below momartech.com/blog/f/is-mark…

Is Revenue a Terrible Metric for Measuring Marketing Performance? Let's Talk About It! Read the full post for more momartech.com/blog/f/your-ma…

Learn the 5 common mistakes marketers make that lead to bad reporting. Want to know how to identify the right goals marketing should be tracking? Check out this week's blog momartech.com/blog/f/your-ma…

Analytics are hurting marketing, not helping - Let's Talk About It Data is supposed to help marketers personalize messages and target the right person at the right time with the right offer. But this promise of data as never really come to fruition. momartech.com/blog/f/how-to-…

❌ Marketing isn't about selling ❌ Marketing isn't about attention ❌ Marketing isn't about leads ❌ Marketing isn't about content ✅ Marketing is ALL about communication #marketing #marketingtips #communication #communicationskills

📢 BIG ANNOUCEMENT! The MO MarTech Workshops are Now Available! We help business create brand evangelists so they can stop chasing leads Register today momartech.com/workshops Do Good Marketing

There is still an opportunity to join our workshop! The second session is all about identifying the right audience for your business. Register here momartech.com/workshops/ols/… #marketing #marketingtips

3 critical steps for creating content that converts via Moni Oloyede martech.org/3-critical-ste…

Create content for conversions and not clicks 3 Critical Steps for Creating Content that Converts | via MarTech martech.org/3-critical-ste…

Here’s a quick guide to three relationship styles that can shape your marketing strategy and elevate customer communications.