Mordy Oberstein 🎗️🇮🇱 (@mordyoberstein) 's Twitter Profile
Mordy Oberstein 🎗️🇮🇱

@mordyoberstein

Founder of @Unify_Branding
Former Head of Comms @semrush
Brand Strategy | Brand Development | SEO
Husband/Dad : Steelers/Yankees

ID: 1318701960

linkhttps://www.unifybrandmarketing.com/brand-marketing-services calendar_today31-03-2013 16:45:22

43,43K Tweet

19,19K Followers

958 Following

Barry Schwartz (@rustybrick) 's Twitter Profile Photo

It’s New 5/28: Google on web publishing, is @mordyoberstein scared of AI Mode Greg Finn still loving Google search product features and Anu Adegbola aka PPC Live founder 🎙️🗣️ gets enhanced with conversions youtube.com/watch?v=K_qHHh…

Mordy Oberstein 🎗️🇮🇱 (@mordyoberstein) 's Twitter Profile Photo

I want to help explain this feeling that "everything is changing" since Google made their AI announcements.. Google has shifted its entire comms strategy. This goes beyond Google saying that AI “is the future of Google Search." You really see it in how they talk about

Mordy Oberstein 🎗️🇮🇱 (@mordyoberstein) 's Twitter Profile Photo

How does the way you appear in LLMs impact how your audience sees you? What consumer concerns are universal across how your entire industry appears in LLMs? What perception & pain points are your competitors not addressing in LLMs that you should be? Great, you know what AI

How does the way you appear in LLMs impact how your audience sees you? 

What consumer concerns are universal across how your entire industry appears in LLMs?

What perception & pain points are your competitors not addressing in LLMs that you should be? 

Great, you know what AI
Mordy Oberstein 🎗️🇮🇱 (@mordyoberstein) 's Twitter Profile Photo

Google saying that Gemini writing with 'personalized smart replies' in your Gmail account "makes me a better friend." I promise, this was a quote. No, it doesn't. It does make me or you a better friend. It might make me a more effective co-worker. That's true. I hear that.

Google saying that Gemini writing with 'personalized smart replies' in your Gmail account "makes me a better friend." 

I promise, this was a quote. 

No, it doesn't. It does make me or you a better friend. 

It might make me a more effective co-worker. That's true. I hear that.
Barry Schwartz (@rustybrick) 's Twitter Profile Photo

SEO Video Recap covering more Google ranking volatility, Pichai says web publishing is not dead, AI Mode data in Search Console, SEOs fear AI Mode and more youtube.com/watch?v=GpmuDW… Sponsored by @Semrush with industry mentions of Sundar Pichai nilay patel Joe Youngblood - SEO, Futurology, AI, Marketing John 🧀 ... 🧀

Mordy Oberstein 🎗️🇮🇱 (@mordyoberstein) 's Twitter Profile Photo

It's pretty common. You see your performance metrics eroding slowly, but consistently, over time across multiple channels. And nothing you're doing about it seems to be working. Guess what? It's not the channels. It's not your strategy on these channels. It's often not your

Mordy Oberstein 🎗️🇮🇱 (@mordyoberstein) 's Twitter Profile Photo

Too often, people think that there is some sort of magic wand you wave for others to "recognize who you are across the web." I hear this all the time now with "How do I get visibility inside of LLMs." As a concept, I very much disagree with the notion that it's just a matter of

Too often, people think that there is some sort of magic wand you wave for others to "recognize who you are across the web."

I hear this all the time now with "How do I get visibility inside of LLMs." As a concept, I very much disagree with the notion that it's just a matter of