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How well does Google know your brand? 🤔 ☝️ This is important because: Before Google can fully apply topical authority to your brand, it must first understand who your brand entity is and connect it to the Knowledge Graph. Learn more in this fan-favorite episode of Whiteboard

With all these benefits, keyword clustering is a real bright idea! 💡

Does SEO have a future in this new AI-driven world? Yesterday Jonathan Berthold from Moz joined me on the podcast to break this down. We covered: - How Google’s AI Overviews and ChatGPT are impacting SEO strategies - The future of affiliate SEO and how it must adapt - Link building

Frustrated with GA4's default data for your SaaS? You're not alone! @bengusarica's new Moz Blog post explains why custom event tracking is essential and how to set it up easily with GTM. Get actionable insights! mz.cm/45fDTOf

Q: What are informational keywords? A: Search terms that people type into search engines when they want to find information, solutions, or guidance on a specific topic. 🔎

Last-click attribution is dead. 💀 Google I/O's AI Mode means user journeys are changing FAST. AI is finding, summarizing & even deciding! Luke Carthy explains why your current models are failing & offers the fix. Get his blueprint at #MozCon London! Blog:

Have you ever lost a local SEO client and wondered what went wrong? 😔 Joy Hawkins did, too. But instead of giving up, she learned from her mistakes & managed to win her client back! Learn how she did it — and you can, too: mz.cm/3UpPmVT

Q: What is a transactional keyword? 💳 A: A transactional keyword is a query that indicates a user’s intent to take an action — buying, signing up, or engaging in some sort of transaction.

Google I/O just shook up search with AI. 🤔 What does it mean for YOUR attribution? Luke Carthy warns last-click models are obsolete. He'll show you how to truly value organic in the AI age at #MozCon London! Don't miss out. Read the blog moz.com/blog/mozcon-20… Snag a ticket

This week on Whiteboard Friday, SEO coach Tazmin Sulliman shares her four-step framework for redesigning your career with authenticity. Learn how to set achievable goals, manage stress with her BRAVE technique, and celebrate your wins along the way! Watch now:

Last-click attribution is dead. 💀 Google I/O's AI Mode means user journeys are changing FAST. AI is finding, summarizing & even deciding! Luke Carthy explains why your current models are failing & offers the fix. Get his blueprint at #MozCon London! Blog:

UK marketers: Google I/O's AI Mode is coming. 🚀 Your attribution needs to evolve NOW. Luke Carthy breaks down why last-click is dead & how to credit organic in the AI era. Get the blueprint at #MozCon London! Blog: moz.com/blog/mozcon-20… Tickets: moz.com/mozcon/registe… #SEO

When do people use navigational keywords? When they want to GO somewhere — to a place, a store, or a specific website. 🚥

Where do people discover your brand? 🤔 If it's not everywhere, your marketing might be fragmented. At #MozCon James Hayward Browne is dishing up a unified strategy to break silos & boost visibility. Learn how to get seen! Save £150 w/ Early Bird tix: mz.cm/44WV1s8

Are you using Google to research something before you make a purchase? You’re probably using commercial keywords! 🔑

With the right prep, SEO conferences can boost your team's strength, energy, and enthusiasm. 🤩 Get ready for MozCon with our guide: mz.cm/4jqddOs #MozCon

Andy Chadwick James Hayward-Browne Tasha 🌪️🍾 ✅Eat delicious West African food and sip free drinks Leave with useful insights, not recycled slides Hosted by Freelance Coalition For Developing Countries and sponsored by Moz for impact. Date and time: June 17 at 6pm Book your spot now at lu.ma/ufxz81xm See you there!

Steal Helen Pollitt's framework to calculate content cost per pageview & prove direct revenue. This is for every SEO tired of "it depends." mz.cm/43mMIEP #SEOtips #ContentMarketing #MozCon

Unlock the accessibility advantage and boost your SEO with this new Whiteboard Friday from Lyssa-Fêe Crump. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience! mz.cm/3Zae4v9

clickz don't pay the billz 🎶 (but this audit framework might!) 😉 If you're ready to show the REAL value of your content, not just traffic numbers, then Helen Pollitt's MozCon 2025 talk is a must-see! Learn how to transform your content into a bona fide revenue channel.