Muck Rack (@muckrack) 's Twitter Profile
Muck Rack

@muckrack

Muck Rack is PR software built for how you work. Streamline the communication workflow with the power of AI.

ID: 29100243

linkhttp://muckrack.com calendar_today06-04-2009 00:08:54

50,50K Tweet

59,59K Followers

64,64K Following

Muck Rack (@muckrack) 's Twitter Profile Photo

The 2025 State of Journalism report is here! We surveyed over 1,500 journalists to uncover how their work is evolving and what’s keeping them up at night. Key findings reveal that disinformation tops the list of concerns, while AI tools like ChatGPT are now an integral part of

The 2025 State of Journalism report is here! We surveyed over 1,500 journalists to uncover how their work is evolving and what’s keeping them up at night.

Key findings reveal that disinformation tops the list of concerns, while AI tools like ChatGPT are now an integral part of
AmecOrg (@amecorg) 's Twitter Profile Photo

🧠📊 What do 1,000+ PR pros really think about AI, measurement & what’s next? Natan Edelsburg of @MuckRack hits the #AMECSummit stage with exclusive insights from the frontline of #PR. Automation. Attribution. Real-world adoption.

🧠📊 What do 1,000+ PR pros really think about AI, measurement &amp; what’s next? <a href="/NatanEdelsburg/">Natan Edelsburg</a> of @MuckRack hits the #AMECSummit stage with exclusive insights from the frontline of #PR. Automation. Attribution. Real-world adoption.
Muck Rack (@muckrack) 's Twitter Profile Photo

From our Crisis Comms webinar with Caitlyn Reuss at Dow Jones Newsrooms, one insight stood out from Caitlyn: Transparency matters—but authenticity matters more. In high-stakes moments, audiences can tell when something feels off. Transparency has its place, especially when you

Muck Rack (@muckrack) 's Twitter Profile Photo

PR is no longer supporting SEO. It’s powering GEO: Generative Engine Optimization. In a new piece for PRSA, CEO and cofounder Greg Galant breaks down how generative engines like ChatGPT, Gemini and Perplexity are reshaping visibility online, and why press hits, expert commentary

PR is no longer supporting SEO. It’s powering GEO: Generative Engine Optimization.

In a new piece for <a href="/PRSA/">PRSA</a>, CEO and cofounder <a href="/gregory/">Greg Galant</a> breaks down how generative engines like ChatGPT, Gemini and Perplexity are reshaping visibility online, and why press hits, expert commentary
Muck Rack (@muckrack) 's Twitter Profile Photo

We’re excited to share that Natan Edelsburg, Chief Partnerships Officer at Muck Rack, will be speaking at Public Relations Society of America (PRSA) IMPACT25 Conference in New York on June 26–27! In his session, Natan will dive into the State of AI in corporate communications,

Muck Rack (@muckrack) 's Twitter Profile Photo

It’s officially the first day of summer, and Oli’s here with a reminder: don’t burn out, but do unplug. 🐙 Here’s to a season of good vibes and well-earned PTO. Let’s make it a great (and relaxing) summer for PR pros everywhere. ☀️ #summertime #summervibes

It’s officially the first day of summer, and Oli’s here with a reminder: don’t burn out, but do unplug. 🐙 

Here’s to a season of good vibes and well-earned PTO. Let’s make it a great (and relaxing) summer for PR pros everywhere. ☀️ #summertime #summervibes
Muck Rack (@muckrack) 's Twitter Profile Photo

What's top of mind for journalists in 2025? From AI to burnout to new ways of sourcing stories, VP of Comms Linda Zebian breaks down State of Journalism 2025's latest insights on what PR pros need to know to better connect with today’s media. Dive into the data via PRNEWS:

What's top of mind for journalists in 2025?

From AI to burnout to new ways of sourcing stories, VP of Comms Linda Zebian breaks down State of Journalism 2025's latest insights on what PR pros need to know to better connect with today’s media.

Dive into the data via PRNEWS:
Muck Rack (@muckrack) 's Twitter Profile Photo

We had an amazing time in Cannes with our friends at Ruepoint—meeting with customers, swapping insights and soaking up the energy of the global comms community. We event got to meet some of the team from Edelman who stopped by our journalist suite! Thanks to everyone who took

We had an amazing time in Cannes with our friends at Ruepoint—meeting with customers, swapping insights and soaking up the energy of the global comms community. We event got to meet some of the team from Edelman who stopped by our journalist suite! 

Thanks to everyone who took
Muck Rack (@muckrack) 's Twitter Profile Photo

Journalism is changing fast, and we’re gathering voices from across the industry to talk about what that means for PR pros. Join us for a live panel discussion on the key insights from Muck Rack’s 2025 State of Journalism Report June 26th at 11AM ET. We’ll cover how AI is being

Journalism is changing fast, and we’re gathering voices from across the industry to talk about what that means for PR pros.

Join us for a live panel discussion on the key insights from Muck Rack’s 2025 State of Journalism Report June 26th at 11AM ET. We’ll cover how AI is being
Michael Smart (@michaelsmartpr) 's Twitter Profile Photo

Muck Rack is gathering responses for its annual “State of PR” report. Give back by filling out their survey: buff.ly/LvEajfp Muck Rack

Muck Rack (@muckrack) 's Twitter Profile Photo

Every PR pro’s role is different, and your tools should reflect that. Now with Muck Rack’s new Personalized Homepage, it’s easier than ever to access what matters most, all in one place. Whether you’re tracking coverage, building reports, or analyzing campaign performance, your

Every PR pro’s role is different, and your tools should reflect that. Now with Muck Rack’s new Personalized Homepage, it’s easier than ever to access what matters most, all in one place.

Whether you’re tracking coverage, building reports, or analyzing campaign performance, your
Muck Rack (@muckrack) 's Twitter Profile Photo

Generative search is changing the rules and PR is now the driver of visibility. As AI platforms like ChatGPT, Perplexity, and Gemini pull answers from credible sources, brands with strong earned media are showing up first. That’s where Generative Engine Optimization (GEO) comes

Generative search is changing the rules and PR is now the driver of visibility.

As AI platforms like ChatGPT, Perplexity, and Gemini pull answers from credible sources, brands with strong earned media are showing up first.

That’s where Generative Engine Optimization (GEO) comes
Rebuild Local News (@rebuild_news) 's Twitter Profile Photo

The Local Journalist Index is live: A first-of-its-kind report from Muck Rack and Rebuild Local News reveals a more widespread, severe shortage of local journalists across the U.S. than previously understood. Read the report: localjournalistindex.com

Brian Stelter (@brianstelter) 's Twitter Profile Photo

"Stunningly, more than 1,000 counties — one out of three — do not have the equivalent of even one full-time local journalist," Rebuild Local News and Muck Rack found. "And the ‘better off’ parts of the country are in lousy shape, too."

Muck Rack (@muckrack) 's Twitter Profile Photo

CNN’s Brian Stelter breaks down the key findings from the new Local Journalist Index with Muck Rack and Rebuild Local News. He explores how the disappearance of local journalism impacts civic life, what’s behind the trend, and why rebuilding coverage is more urgent than ever. Read the

Muck Rack (@muckrack) 's Twitter Profile Photo

New from Nieman Lab: Corey Hutchins dives into the Local Journalist Index, a new report from Muck Rack and Rebuild Local News that maps where local reporting is strongest and where it’s all but disappeared. This isn’t just about newsrooms closing. It’s about entire communities going

New from <a href="/NiemanLab/">Nieman Lab</a>: <a href="/CoreyHutchins/">Corey Hutchins</a> dives into the Local Journalist Index, a new report from Muck Rack and <a href="/Rebuild_News/">Rebuild Local News</a> that maps where local reporting is strongest and where it’s all but disappeared.

This isn’t just about newsrooms closing. It’s about entire communities going