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ChatGPT will have surpassed Google search within four years, according to the AANA's chief Josh Faulks.mumbrella.com.au/chatgpt-will-b…

No one knows you’re using ChatGPT, right? Think again, says writer and communications consultant Brooke Hemphill.mumbrella.com.au/careful-your-c…

Bluey creator Joe Brumm has revealed he feared hardware giant Bunnings might sue him when he wrote the show’s now-iconic “Hammerbarn” episode.mumbrella.com.au/i-hope-bunning…

Tomorrow is election day, and the nation’s news mastheads have made their editorial endorsements — without much enthusiasm for either side.mumbrella.com.au/grumbling-mast…

Tiktok Australia has almost doubled its profits, and tripled its revenue during a massive twelve-month growth period in the country.mumbrella.com.au/tiktok-doubles…

The Australian Press Council’s chair Neville Stevens will retire before the end of the year, the council has confirmed.mumbrella.com.au/australian-pre…

This week in Dynamic Duos, we hear from the hosts of ARN's Not Another Crime Podcast, media personality Georgia Love and comedian Sammy Petersen.mumbrella.com.au/dynamic-duos-b…

Setup's latest survey shows that 40% of clients are planning to switch agency partners in the next six months. According to Helen Johnson, Tangram's MD and founder, transparency is key to retaining clients - and that begins with open data sharing.mumbrella.com.au/stop-hiding-th…

Youtube was the single biggest channel for election spending during the 2025 campaign, netting close to $26 million in advertising from the political parties.mumbrella.com.au/youtube-the-bi…

Attivo Group — which owns agencies including 303 Mullenlowe, Mediahub, and Tonic Comms — has appointed industry leader Anthony Gregorio as its new executive chairman, ANZ.mumbrella.com.au/attivo-group-n…

Havas’ PR and creative comms agency One Green Bean has promoted Amber Abbott to the role of CEO.mumbrella.com.au/one-green-bean…

Indie creative agency Paper Moose has unveiled a new AI tool that pre-tests creative concepts, avoids human focus groups and “champions good marketing science”.mumbrella.com.au/were-ditching-…

Over 4 million Australians turned to the ABC for their election results on the weekend, with the national broadcaster’s coverage as usual trumping the commercial networks.mumbrella.com.au/abc-wins-elect…

Tourism Tropical North Queensland’s new ‘Lifetime of Greatness Project’ seeks to convince the United Nations to bestow its highest environmental honour on the planet’s largest living entity, the Great Barrier Reef.mumbrella.com.au/new-campaign-p…

US President Donald Trump’s announcement of a 100%  tariff on movies “produced in foreign lands” could completely upend Australian film, according to the local industry.mumbrella.com.au/cataclysmic-tr…

When news comedy show The Cheap Seats launched in 2021, Victoria and NSW were in lockdown, borders were closed, and there didn’t seem much to laugh about on the news. mumbrella.com.au/the-cheap-seat…

Yesterday, Ooh Media announced its win of Transurban’s Melbourne and Brisbane motorway contracts following a competitive tender. It described the tender as the “most significant” of the past 25 years. Robbie Dery, chief COO, tells Mumbrella why.mumbrella.com.au/why-ooh-medias…

Happy Gilmore star Chris McDonald is the face of a new Uber One campaign, celebrating the return of Macca’s to the membership program, via Poem.mumbrella.com.au/happy-gilmore-…

Seven West Media has entered a binding agreement to buy Southern Cross Austereo’s regional TV licenses after a previously announced deal with Australian Digital Holdings fell through.mumbrella.com.au/seven-buys-sca…

The latest power player in the universe-building business isn't Disney or Warner Bros, it's your sunscreen brand. Ben Clare, executive creative director at We Are Social, explains more.mumbrella.com.au/how-madison-av…