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Storytelling is powerful. We have to own that. I've always admired how Patagonia uses that power to drive environmental action. #Storytelling #ClimateChange campaignlive.com/article/climat…

Ah SXSW, how sad I was to have missed you this year. The BBQ, the old friends and the new connections, and most of all, the playground of brand experiences that pop up all over the beautiful city. adweek.com/brand-marketin…

advertising leaders: read this. lnkd.in/eUwNpz7T

Some days, you just need a little pick-me-up. And yes, I am about to tell the kiddo to draw a pic...because I think my pup needs a sibling. #AI thedrum.com/news/2022/03/1…

Funny, clever, impactful — I will admit, I'm impressed by this Oscar Mayer campaign. And "using levity for good" is brilliant. Hope to see even more campaigns like it next year. Kudos to Campion for her win! #DOOH #oscars thedrum.com/news/2022/03/2…

This is the power of #experiencedesign. When you design for real, human purpose (glass walls for transparency, a vertical conveyor belt for efficiency & delight) you create something not only memorable & intriguing, but also—this is crucial—valuable. morningbrew.com/retail/stories…

Kudos to Holland America Line for using one of their ships as a temporary home for refugees. I am beyond humbled to work with a client that is standing up for the people of Ukraine. This is what true service looks like. prnewswire.com/news-releases/…

A reminder to all companies—ad agencies in particular—that speaking up only when diversity is "trending" is grossly performative. Unless you're prepared to do the work, GroupM CEO Kirk McDonald is right: "the best a brand can do is listen." adage.com/article/specia… #DEI

Sports is another example where Covid-19 has been an accelerator, and not a cause, of digitization. Now teams have an opportunity to capture audiences entirely new to them, meeting people wherever they are... #sports forbes.com/sites/forbeste…

"You don’t need to reduce your brand to a pixel and put it on a marketplace. There are really innovative ways to have a vocabulary within the metaverse.” It's really exciting seeing people and brands approach the web3 space with new ideas and curiosity! voguebusiness.com/technology/how…

As if I couldn't be anymore energized by the limitless possibilities of immersive media... #Prince #ExperientialDesign rollingstone.com/music/music-ne…

Huge thanks to Drew Foulk and MarkeTeam Inc. for the Incredible partnership. And to Holland America Line for once again entrusting us to tell your rich and remarkable history. And to the ridiculously talented team FACULTY y'all are the absolute best. officialcruiseguru.com/2022/04/28/hol…

If you’re in Chicago this weekend, come check out FACULTY #immersive PUMA X DUA LIPA #experience!

Melvin Wilson (Solve Innovation Grp), Natasha Pongonis (Envisify), Nasya Kamrat (The World Experience Organization), moderated by CNBC's Jon Fortt #IABNewFronts