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Former CMO of Spotify Seth Farbman ‘89 is here with us tonight at the Newhouse School ADV #MowerForum

"What I learned at Syracuse University was how to learn. That if you employ your own sense of creativity, there was nothing you could not figure out." - Seth Farbman '89 #mowerforum

Farbman's presentation tonight is on "Creativity in the Age of Data: A Spotify Story." Be sure to follow along with us as we tweet some of his advice to students. #mowerforum

Farbman '89 posed an interesting question: Is data taking over the industry? Is there space for creativity? 📈📊 #mowerforum

Farbman says, "Good out of home [advertising] still allows you to receive digital assets." #mowerforum

Fun fact: After former President Obama jokingly asked for a "job" at Spotify, Spotify made a job post looking for a President of Playlists. After the post went viral, Spotify received over 14 million site visits. #mowerforum

💡Creativity does not just exist in an agency environment... It can exist wherever it is allowed to prosper. - Farbman ‘89 #mowerforum

A huge thank you to Seth Farbman '89 for speaking tonight at our #mowerforum. His expertise in marketing and advertising was well accepted amongst our Newhouse students and aspiring professionals.

Tomorrow, November 7th, Annemarie Norris ‘98, EVP, Group Director of Behavioral Planning, at BBDO in NYC will join us as a 10th anniversary #mowerforum speaker! Come hear her discuss “Truth and Advertising.”

Following Annemarie Norris, Chief Creative Officer of Saatchi & Saatchi in NYC, Taras Wayner ‘88, will discuss “Discovering Your Vision for Great Work.” Stop by for this 10th anniversary #mowerforum speaker!

Annemarie Norris '98 opens her #mowerforum talk by discussing the role of purpose in building brands. She says purpose is something we "really value and expect" from brands, it "helps break through tremendous clutter."

Norris notes that of all the shifts she has seen in the world of planning - the most fundamental is how planning now effects everything we do. With too many places to put our messages out in, she explains we need to be smart. #mowerforum

But, the one thing that hasn't changed in planning according to Norris is, "the quest for truth." #mowerforum

Norris highlights the importance of uncovering "the 3 truths": the brand truth, consumer truth, and cultural truth to form insights that fuel the creative by showing us some work she has done with Pedigree. #mowerforum

Taras Wayner '88 joins us now to discuss vision. He says it is our "north star" that "helps create and get to great work." #mowerforum

Wayner emphasizes that vision is something "simple, clear and interesting." #mowerforum

"I believe people pay attention to culture not advertising and culture lives in social" - Taras Wayner '88 #mowerforum

Wayner notes that "new mediums are always being created" but also that "our oldest mediums can still be magical." #mowerforum

Taras Wayner closes by explaining that he believes that a company is like an idea and it must be fed and cultivated. #mowerforum *paraphrased*

Join us tonight for #mowerforum speaker, Bill Oberlander, as he discusses #purposedriven marketing in the Herg Auditorium at 6:30pm! #oberland #socialgood