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You can buy talent in the portal. But you can’t buy culture. James Blanchard 🌵 explains how Texas Tech Football recruits character just as hard as they recruit skill — and why it still matters. 👇👇

.Texas Tech Football didn’t just build a new facility — they built a football resort. James Blanchard 🌵 said it best: This isn’t just about shiny stuff. It’s about building a championship infrastructure. $250M later… they’re all in. ⬇️

Texas Tech GM James Blanchard (James Blanchard 🌵) turned down Notre Dame to building something special in Lubbock, TX. Adam Breneman sat down with him on the latest edition of Next Up, now live on X! 11:25 - Recruiting strategy 17:15 - What top schools will spend on their rosters

Fran Brown wasn’t supposed to get the Syracuse job. He wasn’t a finalist. Wasn’t the “safe hire. Some people didn’t want him. So he texted the AD: “You wanna know who I am? Let me tell you myself.” Now he’s changing the program — and the city — with a mindset built on

Listen to the podcast on Apple and Spotify ⬇️⬇️ Apple: podcasts.apple.com/us/podcast/nex… Spotify: open.spotify.com/episode/0HK3uf…

.Fran Brown says he was financially illiterate when he got his first job. Now he’s making sure his players don’t make the same mistakes. This part of the convo hit different — real development, real life. One of the best we’ve had on the business and the impact of college

This job isn’t just about calling plays or winning games. Fran Brown said it best: “My lane is to help people.” He’s building a program — and a city — with that mindset. He’s raw and real with no fluff. ⬇️

Mike Repole doesn’t hire for skills — he hires for attitude. You can teach the job. You can’t teach hunger. He looks for type-A people who hate losing and show up like their name’s on the building. ⬇️

Print the shirts! Via Adam Breneman

Really cool to interview the guy who inspired so much of what I do. I started creating content because of Gary Vaynerchuk. I’ve admired his mindset, his model and his hustle. Grateful for the chance to finally sit down and chop it up. Full podcast coming soon. @nextupwithab 🎙️

In recruiting, red flags can show up anywhere — In the classroom, in meetings, even in body language. Here’s how James Franklin and Penn State spot them early. ⬇️

For Fran Brown, recruiting isn’t about stars or beating Bama. It’s about saving lives. Players trust him because he shows up — no strings attached, nothing expected in return. This is what real impact looks like. ⬇️

.Fran Brown wasn’t even a finalist for the Syracuse Football job. He texted the AD himself, “If you want to know who I am, let me tell you.” Now he’s building something real. This is what betting on yourself looks like.

Kyle McCord could’ve taken way more money. Instead, he chose Syracuse Football. He chose Fran Brown. He chose loyalty over the bag. When a QB bets on you like that — it says everything about your culture.

.Syracuse Football Head Coach Fran Brown isn’t trying to be a celebrity coach. He’s not chasing headlines. He’s building a program that develops men — on and off the field. 👇

Syracuse Head Coach Fran Brown (Fran Brown) wasn’t even a finalist for the job. He texted the AD himself — and changed everything. He sat down with Adam Breneman on the latest episode of Next Up, now live on X! 👇 1:18 - Day 1 on the job 11:36 - Hardest moment in year 1