Seeing and skiing the sights. 📸: Lorenzo Alesi… instagram.com/p/BkDQBG6jdW8/…

Skiing is just as much about the destination as it is the decent. Where has skiing taken you in your lifetime? 📸: martypantzz ⛷: gabriellaedebo #adventureready #nordicaStrider… instagram.com/p/BkdEVwAjfmx/…

“This must be just like livin' in paradise. And I don't want to go home.” 🎶 📸: @cltpicart #fitforthelongrun #mountainviews @ Méribel, Coeur des 3 Vallées instagram.com/p/BkfzzdvD6eA/…

Adrenaline going, stay focused… Racing Instinct = ON. ⛷: dominikparis 📸: pentaphoto #racinginstinct #skidobermann instagram.com/p/BkkySAGjh-9/…

Who out there went skiing today? 📸: Meg Haywood Sullivan ⛷: Sierra Quitiquit #fitforthelongrun #enjoyeverything #nordicaSantaAna #adventureready #nordicaStrider

Favorite memory for last season? I'd say this photo explains ours... 📸: @guyfattalphotography #nordicaEnforcer #fitforthelongrun

Many many years of crafting ski boots has gotten us to where we are today. Pictured here is a boot produced in 1967. A different era of boots back then... #fitforthelongrun #trustedsince1939 #nordicaboots

I'll take this view 365 days a year please... 📸: @gianma_ruffo #fitforthelongrun #mountainviews

@felix_neureuther back in the gates! #racinginstinct #skidobermann #nordicaDobermann

Winter is nearing, and your new setup for the season awaits. Have you checked out our new website? Go to nordica.com to explore the new 2018-2019 Nordica collection. #fitforthelongrun

Who else is excited for the World Cup to start up? Only a few days left! felix_neureuther #racinginstinct #skidobermann @ Levi, Lappi, Finland instagram.com/p/BpXIVSMna3l/…

If you think the Enforcer is too much ski, give the Nordica Navigator 85 a go. skimag.com/gear/nordica-n…

According to SIA, @Salomon, Marker Products, and Nordica made the top-selling products last year. skimag.com/gear/top-selli…

Dropping into the weekend. 📸: Marco Tomasello #fitforthelongrun #nordica #nordicaEnforcer

Brooks Curran hunted down some of the last pow turns of the season in Vermont yesterday. Who else still getting the goods? 📸: Parker Herlihy #fitforthelongrun #skitheeast #powdertothepeople

Follow the leader. #fitforthelongrun #nordica #powday Selkirk Powder Guides

A life spent in the mountains is a life well spent. ⛷: Brooks Curran 📸: Parker Herlihy #fitforthelongrun

Sharp edges & sharp turns. 📸: @domebenbichler ⛷: @chrisebenbichler #fitforthelongrun

That classic "Machine Fit" 😍 #fitforthelongrun #speedmachine

High fives to all the moms out there. Happy Mother's Day!