Brand Positioning: A Guide to Staking Your Claim - Occupying a unique place in the minds of customers requires careful examination of the environment in which your brand competes. More here: brandsbyovo.com/brand-position…

Captain-approved.

New work: Desert Botanical Gardens — Growing appreciation in the heart of Arizona’s Sonoran desert. brandsbyovo.com/work/nonprofit…

"Destroying the ad-and-marketing budget is the worst thing a company could do to its brand during the pandemic" www-marketwatch-com.cdn.ampproject.org/c/s/www.market…

Best Practices: Brands Thinking Forward — We look at a few select brands that are employing successful brand strategies, examining their response and messaging during this time of COVID-19. brandsbyovo.com/covid-19-brand… #covidsafe #marketingstrategy #branding #marketingprofs

The hands-brain divide has limited the potential of many a company-agency relationship by relegating agency partners to doers rather than thinkers. Here’s why it happens—and how to overcome it. brandsbyovo.com/overcoming-the… #marketing #marketingprofs #branding #BusinessIntelligence

I think it's high time we dispensed with the whole $xx.99 thing. The psychology of that has long worn off, it's cumbersome and it cheapens your brand. (KH)

We could all use a bit of good news. But beautiful news is even better. informationisbeautiful.net/beautifulnews/

We have been struck (yet again) by the swirling currents of brutality and humanity. Of a dying man crying out, “mama” while one paid to protect and serve him takes his life. Of the collective reeling, solidarity, and protest. Of blood and fire ... brandsbyovo.com/black-lives-ma…

Miss the ‘First in Man’ short film? After 7 surgeries, Bill Richardson was the first patient treated with ZAP-X. Bill's story is one of bravery and hope, and provides inspiration to patients, families, and caregivers alike.#braintumor #roboticsurgery youtu.be/Bir5kRo2RE0

Good on the MLB (KH)

We're excited to announce that the OVO-produced/directed film won "Best Director" (Ryan Durant), 2020 Oregon Documentary Film Festival, in addition to being nominated for "Best Northwest Documentary" & "Best Oregon Director" + kudos to TONAL, DP. firstinmanfilm.com

A testament to the power of design. (KH)

My teenage daughter is missing. I’m a mess! I feel so helpless and scared. She went missing in Ashland, Oregon yesterday afternoon. Please PLEASE share!!

See how Quantitative Research can be used to measure the impact of a rebranding and set a baseline by which future efforts can be quantified. brandsbyovo.com/quantitative-r…

It’s no secret: for people to buy (into) a brand, they first need to know it exists. No matter an organization’s industry, geography, size, price or positioning, brand awareness is where the customer journey begins... brandsbyovo.com/how-to-improve…

New work: French Kiss brandsbyovo.com/work/french-ki…

Founders Ryan Durant and Kyle Hildebrant were recently interviewed by Ann Smith for the All Shine, No Flash podcast. Check it out here: podcasts.apple.com/us/podcast/sea…

What is the mystery behind why we, as consumers, prefer one brand over another? And what moves us to make that brand purchase? The reasons are many but as marketers, the answer comes down to appealing to what’s inside each of us: brandsbyovo.com/how-to-improve…