So proud of our content team for releasing a great analysis of the #uberhack so quickly! blog.gitguardian.com/uber-breach-20…

Yesterday I pitched GitGuardian’s “Good Samaritan” alerting to a panel of experts. And we won the Best Growth Strategy award! 🏆 What I’m the most proud of? This strategy helped 300k developers protect their source code, for free! #growth

ARR is not 12*MRR. Here’s why, with Martini 🍸 kellblog.com/2022/10/13/map… #saas #metrics

Introducing Lex! A word processor with artificial intelligence baked in, so you can write faster. 👉 lex.page 👈 (I've been working on this awhile... so glad to finally share it!!)

You’re a CEO looking to create your Marketing department? Are you really looking for a demand-gen oriented CMO, or a product-marketing oriented CMO? Look at the different models here! open.substack.com/pub/rssqg7n6qe…

Idea to promote your blog: Share barebones posts on Reddit💡 Reddit loves useful content—as long as they aren't focused on self-promotion. Here's how we shared a barebones version of our content (no pics/links). We only added a link back to our content at the end of the post:

Finally moved on with a MKT1 Substack subscription! For the past year, it has been among my top training sources. So I’m glad to support them 🎉 Their frameworks are guides are very actionable for marketers of all kinds - demand gen or pmms!

openviewpartners.com/blog/marketing… Early investments in Marketing Ops and DevRel functions are definitely key for product-led startups!

swyx.io/measuring-devr… With Enterprise B2B, not everything is easily measurable. DevRel work is no exception. Great read by swyx !

sparktoro.com/blog/too-few-m… Strategy vs tactic in marketing, what's the difference? Add "marketing campaigns" to the mix: how you orchestrate a mix of tactic together to execute your strategy. Example: LinkedIn Ads + intent-based outbound emails on the same target company.

Not necessarily a fan of the title but there are good points: Make 80% of your paid social ungated with the target audience a mix of TOFU and BOFU. Take an editorial approach to content. Have someone focused full-time on content distribution. cognism.com/blog/how-to-pi…

Speaking at conferences: a few tips beyond "just breathe" sparktoro.com/blog/a-crash-c…

Breaking into a bank with voice ID: vice.com/en/article/dy7…

All marketers should read the messaging guide for DevTools! You can't convince technical audiences about your product if you don't follow these tips. But you'll write better copy no matter who your audience by applying them. zachgoldie.com/messaging-guide

« As the company grows, it will need new types of skills. For growth marketing - things like being strategic and aligning with the top-level strategy, strong stakeholder management, and deep integration with technical teams become crucial. » open.substack.com/pub/kylepoyar/…

they're all in the Developer Marketing community, a small crew of (700+) passionate marketing folks working in dev tools like @docker, Sentry, @gitguardian... Jamstack, enterprise SaaS, headless, APIs, whatever your jam is, come say hi! dub.sh/dev-mkt

Shopify deleted 12,000 meetings this year. Today, they went a step further with a tool that shows the $$$ cost of holding meetings. I spoke to Kaz Nejatian (Shopify's COO) about meeting bloat and protecting craft time. Here are 6 spicy takes from our interview 👇

"Whether you’re a founder or an engineer or a marketer or an investor, you also tell stories for a living. To persuade anyone of anything you have to earn their attention and their trust" - More here: every.to/expanding-awar…

Growth talent gala with ⁦Jérémy Goillot⁩ & Thibault, ex-VP Growth GitHub - demonstrate impact of retention on revenue - overdeliver - fail fast and learn from it