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Excellent interview with LinkedIn CMO melselcher about the shift inside of companies to market towards talent and customers equally and why there shouldn’t be a separate consumer-facing brand and the employee-facing brand. #GreatResignation outside-in.fm/mel-selcher/

Ethics is essential to every company’s brand promise. Philosopher David Rodin shares: ➡️ 3 key ethical ❓s every org should be asking themselves ➡️ how to drive ethical change within a company ➡️ how the war in Ukraine has sparked a shift in biz ethics outside-in.fm/david-rodin/

Thank you @charlestrevail for the great conversation and having me on Outside In podcast! bit.ly/3NZ4R0N

Fast Company staff editor (and former Outside In guest) Jeff Beer explains how Rick and Morty is ruling the Brandverse -- without diluting a brand nor damaging the integrity of its characters. Jeff Beer Wendy’s fastcompany.com/video/rick-and…

Great article from The Washington Post Will Oremus Naomi Nix about the existential crisis facing Snapchat as it seeks to build a business around an app that’s beloved by teens, ignored by older adults, and threatened by competitors like @TikTok. washingtonpost.com/technology/202…

The founder of Patagonia Yvon Chouinard and his family just did something amazing to fight climate change and protect undeveloped lands around the world. David Gelles The New York Times nytimes.com/2022/09/14/cli…

During our conversation with LinkedIn CMO melselcher, she described this same trend: LinkedIn users are increasingly opening up to show their true selves, their vulnerabilities and, sometimes, failures Listen to the episode here: outside-in.fm/mel-selcher/

For decades, three companies have dominated the $4 billion domestic market for infant formula. But a supply chain shortage revealed how few options parents have. Will startups like Bobbie and ByHeart fix a broken industry? Reeves Wiedeman New York Magazine nymag.com/intelligencer/…

Insightful The Atlantic article from author, professor, and friend of the pod, Scott Galloway Scott Galloway on America’s misguided worship of tech billionaires and the societal problem of using shareholder returns as the defacto metric of success. theatlantic.com/ideas/archive/…

IBM CEO, Arvind Krishna, joins the Outside In podcast to discuss IBM’s shifted focus on consulting and developing and deploying next-generation technologies. Listen to the full episode here: outside-in.fm/arvind-krishna/

“Marketers lost touch long ago with the world of the customer they are meant to understand… And most miss the prime directive of marketing: that of market orientation.” Mark Ritson on the perils of brand solipsism and the path to customer enlightenment. marketingweek.com/ritson-brand-c…

Co-CEO of Food52 amandahesser joins @CharlesTrevail on the pod to talk about the company’s natural progression — not perceived expansion! — from food into all aspects of the home, and the value of long-term relationships with its audience. Listen here: outside-in.fm/amanda-hesser/

In 48 years, the world population has doubled in size, from 4 to 8 billion. These visualizations show how 8 billion people are distributed around the world. Excellent work by Visual Capitalist Niccolo Conte visualcapitalist.com/visualized-the…

12 years ago amandahesser left her job at the The New York Times to start a website called Food52. A decade later, Food52 now reaches millions of people and has a multi-million #ecommerce business. Why Amanda’s background in #journalism was great training for being an #entrepreneur.

The Chicago Chicago Cubs just created an awe-inspiring video about the magic of game day.

Agrivoltaics \ ˈa-gri-ˌväl-ˈtā-iks \ : emerging technologies and methods designed to leverage and maximize synergies between energy production and agriculture Bloomberg Adam Minter Bloomberg Opinion bloomberg.com/opinion/articl…

Three years ago, we met Prof. Americus Reed II Dr. Americus Reed II at his The Wharton School office and had a conversation about identity loyalty and what a #brand means and stands for. Still one of our best and most relevant episodes. outside-in.fm/americus-reed-…

Marriott International CEO Anthony Capuano joined Charles Trevail on the Outside In podcast to talk about the future of the travel industry and reshaping both the guest and associate experience in the years ahead. Listen to the full episode: marr.in/OutsideIn