In today's Paid Media Pros video, I talk about how to build deeper-intent remarketing audiences in GA4 and how to find them in #GoogleAds to use for campaigns. >> youtu.be/mf8JhLierJ4

Did you know there's a specific campaign subtype in #GoogleAds that optimizes towards more subscriptions for your YouTube channel? I give an intro to this campaign in today's Paid Media Pros video >> youtu.be/_Hgk2ITGB2U

Part 5 of the Paid Media Pros audit series is out. Michelle Morgan breaks down how we review ad assets (extensions) in #GoogleAds accounts. >> youtu.be/W2jXKaIONLA

Advertisers can now promote LinkedIn newsletters with Thought Leader Ads. I'll show you how in today's Paid Media Pros video. >> youtu.be/XR_Bo6lapxM

There's a new feature in #LinkedInAds that can really help advertisers improve which companies they may want to target or exclude from their campaigns. Michelle Morgan talks about the Companies tab in today's Paid Media Pros video. >> youtu.be/obSIFptT724

Awesome happy hour Hero Conf - PPC Hero's Live Event by Paid Media Pros. Absolutely awesome

Disney Campaign Manager already has some new updates. Learn what they are in today's Paid Media Pros video. >> youtu.be/nBnRtrLtXco

The final video in the Paid Media Pros paid search audit series. Michelle Morgan talks about how we review Change History to make proper optimization decisions on #GoogleAds accounts. >> youtu.be/kRLFVRHROsQ

In today's Paid Media Pros video, Michelle walks you through the challenges of ad copy testing and shows you how to setup an ad experiment two different ways using Google Campaign Experiments. >> youtu.be/YwgdZQcn-js

#LinkedInAds now lets you promote live events before, during, and after the event takes place. I'll show you how to set this type of campaign up in today's Paid Media Pros video >> youtu.be/8R7lbx7e5jI

#GoogleAds have brought back message assets with the help of WhatsApp. It's still in beta, but get an early look on how these extensions can be set up in today's Paid Media Pros video >> youtu.be/N80pVmkdeS0

In today's Paid Media Pros, video, Michelle Morgan goes through all of the available #LinkedInAds targeting options at the start of 2025 to make sure your campaigns are leveraging all the tactics that make sense for you. >> youtu.be/1vFyzfSybgg

Want to drive more foot traffic to your company's booth at a trade show? Then check out the latest Paid Media Pros video. I will show you the easiest ways you can use paid media to promote your presence at a show to make it a success. >> youtu.be/pDF_cuyC66o

In today's Paid Media Pros video, Michelle Morgan talks about what all you can do with Sitelinks. She includes how to set them up, how to determine a hierarchy strategy, and what types of content you can use with Sitelinks. >> youtu.be/yl5IeOuQqi8

In a little over a week. Joe and Michelle will be heading to Disney World to speak at The Carnegie Conference. If you're in #highered marketing, we'd love to see you there! >> carnegiehighered.com/2025-carnegie-…

Customer lists are available in a lot more channels than just Google and Facebook. This Paid Media Pros video will show you the requirements needed to use customer lists in most of the ad platforms you're probably using. >> youtu.be/1_0P5wUmfxs

Learn about Reddit Ask Me Anything ads on the Paid Media Pros channel. >> youtu.be/i1ccOuaWL0I

There are several ways viewers can visit your website or engage with more video content while your YouTube ads are running. I walk through all of these features in today's Paid Media Pros video. >> youtu.be/-a7N2LFYN1g

#MicrosoftAds ad customizers allow advertisers to dynamically change numbers, text, prices, and percentages within their ad copy. I'll show you a few ways you can set up these attributes and apply them in your text ads in today's Paid Media Pros video. >> youtu.be/sE5DRVKYbvU

Last week, Meta announced they're beginning to test ad placements on Threads. In today's Paid Media Pros video, Michelle Morgan gives a brief overview of the announcement and what we can possibly expect with this new placement. >> youtu.be/OW7q5FDBnOs