A founder’s brand also means getting personal. It’s one thing to follow the progress of the business, but it is a whole new level to see who is behind that progress. Read more: hubs.li/Q020SFtk0 Written by Parna Sarkar-Basu of Parna Sarkar-Basu

#PR pros: Are you making these mistakes in your media pitches? ⚾ "Pitching with AI-generated content." -Jen Jones-Mitchell "Forgetting to humanize the story." -Parna Sarkar-Basu "Blasting out off-topic pitches." -Kathy Sucich Read more in Forbes Communications Council: bit.ly/3qX88rN #marketing

#Savethedate! Thursday, October 12 from 6pm - 8pm, we are partnering with The B-Side by The Boston Globe(Media). - Brian Featuring Speakers: -Emily Schario -Andrew Grillo Moderated by Samantha McGarry of @InkHousePR More info and tickets: eventbrite.com/e/evolving-loc…

Check out how local and federal agencies are adopting Generative AI and the guidance they are giving to their employees. #GenerativeAI #ChatGPT #artificialintelligence #governmentai #Wired app.marketbeam.io/u/8WZab4

Looking forward to seeing Michael today- one of my favorite comedians.

19 Innovative Ways To Use Interactive SMS To Engage Customers hubs.li/Q022klV50 from Astrid Pocklington @roshnimichelle Parna Sarkar-Basu Anirsrescuerooter @A OnBoard Gaurav Bhatia John Gumas CBL @tiffanystaples @sarahdanzl Sowmya Moni and more

The founder's #brand goes beyond business; it is about YOU! It is key to express internal passions & highlight your promise. Just look at Rihanna or Bezos - it's their personal touch that supercharges their ventures. Parna Sarkar-Basu #PersonalTouch #Leadership forbes.com/sites/forbesco…

Unlock AI’s Potential: 18 Creative Strategies For Comms Teams hubs.li/Q0241T8q0 from Dayle Hall Sowmya Moni Energea Global Parna Sarkar-Basu Scott Hitchins Tom Wozniak @chiefcxofficer @neoris_eng @sumup @roshnimichelle @arsrescuerooter Vistar Media and more

15 Comms Pros Share Where Their Brands Post On Social Media (And Why) hubs.li/Q025b-bX0 from @deeblohm Santiago Vicaria Tom Wozniak @sarahdanzl Jeanniey Walden Parna Sarkar-Basu @menkitigroup MK @similarweb Jamie Womack Gilpin Cath Anderson and more

I feel privileged to be supporting entrepreneurs and help bring their ideas and products to market. #entrepreneurship #startups

I definitely have to check out this Birdbuddy app so as not to second guess the gorgeous birds we see in our backyard and during our hikes. Thanks Brian Heater. ow.ly/oTqH50SELog #TechCrunch

How cool is that? We could all use a #robot to help us navigate #airports vs. having to walk (or run in my case) to catch a flight. A&K Robotics to test Cruz self-driving mobility pods at Vancouver airport: therobotreport.com/ak-robotics-to… #InnovateBC #YVRAirport #innovation

Gartner's top 10 strategic technology trends for 2025: Business benefits and key takeaways. Interesting read. ow.ly/ccqY50UlNCh #TechTrends #Gartner #GenAI #ArtificialIntelligence #HybridComputing #SpatialComputing

To pivot or not to pivot—that is the question. Here are my eight seps to pivoting with purpose and for profit. forbes.com/councils/forbe… #BusinessTransformation #innovation #PivotingwithPurpose

Parna Sarkar-Basu (Parna Sarkar-Basu) has been recognized as one of 44 elite entrepreneurs worldwide for her tireless efforts to support innovators! 🥳 Read her announcement to learn more about this incredible accomplishment 👉 massachusettsbusinessnetwork.com/entrepreneur-p…

How Companies Can Shape Their Future, Even During Turbulent Times hubs.li/Q03sjQxv0 Written by Parna Sarkar-Basu of Parna Sarkar-Basu

Before you build that robot… ASK “Would someone actually pay for this, now?” Building hardware isn’t “build it and they will come.” youtube.com/shorts/NhikyEg… via YouTube #StartupTips #RoboticsStartup #BeyondOneMillion #ProductMarketFit #EntrepreneurLife #Robots #Robotics

You've turned your concept into a business. Do you know how to scale? brandandbuzzconsulting.com/beyond-1-milli… #StartupTips #StartupJourney #Innovation #BusinessStrategy #BeyondOneMillion

Super frustrated with the Lyft app. Can't seem to find ride history, adding tips, etc. Ask Lyft

Buyers aren’t just looking at what you’ve built. They’re investing in what’s next, Michael LaCrosse, #MedfordWellington brandandbuzzconsulting.com/how-to-get-you… You'll need #Strongfinancials Strong team beyond the founder 1-5 year growth strategy #StartupScaling #BeyondOneMillion #acquisition