
Dr. Atul Parvatiyar
@parvatiyar
Professor of Marketing Practice, Rawls College of Business, Texas Tech University. Entrepreneur and Strategy Consultant. Opinions are mine
ID: 71691294
http://www.parvatiyar.net 05-09-2009 01:21:46
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965 Followers
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#RawlsCollege alum Hank Dorris & his wife Meredith created the HB & ML Dorris Family Supply Chain Management Fund to enhance the quality of education & foster professional connections for students amidst the rapid growth of Texas Tech University's supply chain management program.

Congratulations to former Texas Tech University #RawlsCollege student Patrick Mahomes II on achieving the incredible milestone of being a 3x Super Bowl champion and 3x Super Bowl MVP! Here's to your continued success on and off the field! youtube.com/watch?v=lBYwZM…


We’re very pleased that our paper in the Journal of Macromarketing: “Sustainable Marketing: Market-Driving, Not Market-Driven,” - Dr. Jagdish N. Sheth & Dr. Atul Parvatiyar (2021), has won the 2023 & 2024 Shelby Hunt Award of The Macromarketing Society. macromarketing.org/awards/



Dr. Jagdish N. Sheth and I are thrilled to receive the 2023/2024 Shelby D Hunt Award for the article most cited over the past five years for our article on Sustainable Marketing published in the Ruby Issue of the Journal of Macromarketing. #sustainablemarketing #marketingstratgy.


Check out our article on how decades of intentional consumption, materialism, affluence, and hedonism, fueled by advertising messages, have created the deep problem of unsustainable consumption and what we need to do about it. Dr. Atul Parvatiyar & Jagdish Sheth doi.org/10.1111/joca.1…


Good news! Our article “Confronting the deep problem of consumption: Why individual responsibility for mindful consumption matters,” in Journal of Consumer Affairs (with Dr. Jagdish N. Sheth ) is now a Top Cited Article. Read it here onlinelibrary.wiley.com/doi/full/10.11… #TopCitedArticle