2023 calls for a new type of seller. In this Bryson Broadcasting International newsletter we examine the difference between transactional and relational salespeople. Guess which type accounts for 60% of dollars sold? Find out here: conta.cc/3TeP54I conta.cc/3MyxySM

What did a lesson learned from a friend in Iceland teach me about how we must do our job? In 2023 our job will require creating a "Bespoke Suit" for our clients. Read this edition of the Bryson Broadcasting International newsletter to find out how. conta.cc/3Nggx00

Next week is our Thanksgiving holiday. It's a perfect time to stop and count blessings. You readers are counted among my blessings. Read my Thanksgiving thoughts in this week's Bryson Broadcasting International newsletter. conta.cc/3UvU9CK conta.cc/3GiHzlY

I ran across a company that has smart service. They are an example of how small businesses can succeed . Read about my experience in this week's Bryson Broadcasting International Newsletter. Share with your clients as they prepare for Christmas crowds. conta.cc/3ugsb2a

It's Christmas time again. Time for family, fun and festivities. We attended the "Lights On" for the 2nd annual "The One", the 140 Ft Christmas tree in Enid, OK. Read about it here. And, Merry Christmas! conta.cc/3FivlZv conta.cc/3V5779L

The new year is here! Time to sharpen our saws for a successful 2023. Are you ready? This edition of the Bryson Broadcasting International newsletter discusses how to prepare ourselves for the best year ever! conta.cc/3VqOQEe conta.cc/3kjP6YC

Do you have an on-boarding process at your stations? The latest Bryson Broadcasting International newsletter discusses why this is important and what should be included. Enjoy it here: conta.cc/3WU3OU6

Finding a top-notch salesperson is harder today than ever. What do we need to look for to locate an "eagle"? This Bryson Broadcasting International newsletter discusses the qualities A+ sellers have in common. Enjoy! conta.cc/40VWZVd

Budgets should no longer be the determining factor in how we create our campaigns. It's all about crafting effective schedules. Read about why this is important and how to do it in this week's Bryson Broadcasting International newsletter. conta.cc/3y1cUnO

Budgets should no longer be the determining factor in how we create campaigns. SCHEDULES should be the determining factor. This week's Bryson Broadcasting International newsletter discusses why they are important and how to create them. conta.cc/3

Our first contact with a customer should be excellent. Much of the time, this is by phone. What does a customer or listener hear when they call you or your station? Don't lose them at "hello". Read about memorable openings in this BBI newsletter: https:// conta.cc/3LGE8IH

We all experience attrition from time to time. This edition of the Bryson Broadcasting International newsletter discusses ways to "go deep" with our clients to form partnerships with all the influencers in a business. This can save us money! https://con conta.cc/42UASiX

Our clients don't always know what type of results to expect. We must guide them to make sure they understand what advertising can and can't do. What should they expect to happen? Explore this topic in the latest BBI newsletter here: conta.cc/3oh3T8N

I recently attended RadioDays in Prague, Czech Republic. It was nice to see broadcasters from all over the world sharing ideas. One of the most interesting was the use of AI in our on-air studios. Read about it in this edition of the BBI newsletter. conta.cc/41IVf1v

I recently attended RadioDays in Prague, Czech Republic. It was nice to see broadcasters from all over the world sharing ideas. One of the most interesting was the use of AI in our on-air studios. Read about it in this edition of the BBI newsletter. https conta.cc/3neEEUn

It was a dark and stormy night in Prague when we experienced exceptional service. Someone went the extra mile for us. This "great service" alert should remind us to do the same for our clients. Read about it in the latest BBI newsletter here: conta.cc/3BwLCY5

Sometimes the best customer service lessons come from encountering bad customer service. This edition of the Bryson Broadcasting International newsletter discusses what to do and what not to do when a customer has a problem. Enjoy! conta.cc/3IO36Dz

2023 is half over! Are you on target to reach your annual goal? If not, it may be time for a course correction. This edition of the Bryson Broadcasting International newsletter discusses what we should do daily to be productive and hit our goals Enjoy! conta.cc/3oL0GPk

It's time again for flag waving, backyard cookouts with friends and family and lots of fireworks to celebrate our nation's birthday. This edition of the BBI newsletter discusses how advertising plays a part in our nation's growth. Enjoy! conta.cc/3prSbJl

Expanding our personal brand is important to positioning ourselves as an expert in marketing. This edition of the Bryson Broadcasting International newsletter shares advise from a Level 5 salesperson on what success looks like from the backend. Enjoy!http conta.cc/3NVhkEe