"Marketing may help define your company's brand. But it's not believed until it's experienced." -Lauren McCadney, Chris - Family Air Hockey Champion Branding is not marketing. Branding takes everyone. #B2BIGNITEUSA

"Because of data, all media can be #B2B media these days" -Sam Karow #B2BIgniteUSA

Exciting times for our partner @Drift! @Forrester has named #Drift a Leader in The Forrester New Wave report for conversation automation solutions. Read all about it here: drift.ly/3Q4RpZO. Quarry is proud to be a Gold Tier Drift Solutions Partner!

"Fluffy metrics kill #B2B marketers" warns Jeff in his #B2BMX keynote kickoff

In 2023: - #B2BMarketing must be full-funnel - Customer marketing will matter - Beware: Churn can ruin you #b2bmx Jeff

Remember #B2Bmarketers, "You're not the hero. Your customer is." -Ciara Ungar (she/her) #b2bmx #b2bstorytelling

German Shepherd. Terrier. Pointer. Mutt. Frenchie. "Which breed of 🐕 is your #ABM?" asks Matt Steffen w/ Forrester #b2bmx

ABM truths w/ Matt Steffen (Forrester): "ABM is not easy. But it's well worth it!" #B2BMX

#ABM pro tip: "Do the work upfront on your key account contact coverage. 2 to 3 contacts = not enough. These days, think 10+!" -Meredith Fuller, Quarry #b2bmx

To get #ABM results like this, you must: 1. Find your internal champion 2. Gain early alignment 3. Disrupt to standout 4. Find existing ways to amplify your message 5. Find the right partner - Megan Wolfe, ZS & Meredith Fuller, Quarry #b2bmx

"Creativity is not tied to budget. You just need to play to your hand..." -Webb & Cochran, SteinIAS #B2BMX

#B2B creativity doesn't need to be boring, but it does need to be braver. #b2bmx

#B2B pro tip: Shape your customers expectations of your space by sharing your next-level expertise - Ali Haeri MNTN #B2BMX

Tip advice for #B2Bmarketers from Ali Haeri, MNTN: "Don't be so greedy to get the demo!" Building brand and demand takes time. #B2BMX

"ABM only works if everyone cares". Justin Keller driftie #SalesMarketingAlignment #Human2Human #B2BMX

"Be careful and thoughtful" warns Jaime Punishill, nCino... "With AI, you'll scale stupidity at an alarming rate!" #b2bmx

How do you get your C-Suite bought into #ABM? "Report, report, report!" says Christina Handy, FIS #DemonstrateImpact #b2bmx

"We're in a world now where #B2Bmarketers have to pivot so fast." Think 'prescribed flexibility' when setting strategy. -Jaime Punishill, nCino #b2bmx

With the uncertainty of 2023, "focus on your fundamentals... do fewer things better" -Jaime Punishill, nCino #B2BMX

In 2023, "DBM (Deal Based Marketing) will become even more critical than pipeline focused ABM" -Christina Handy, FIS #B2BMX