#Nike partners with Rebel Girls on content series aimed at Gen Alpha girls featuring top female athletes via Rachel Axon sportsbusinessjournal.com/Articles/2025/…

Women's sports are finally getting the coverage they deserve. We're excited to launch our women's sports newsletter vertical, anchored by @rachelaxon and featuring insights from the entire SBJ newsroom. The first edition hits inboxes Tuesday, May 13 📲 ow.ly/18I050VN20J

.LA28 Chairman Casey Wasserman reacts to NFL players being allowed to play Olympic flag football. "You can only imagine the level of excitement and interest and passion is going to be imbued upon the flag football event,” he told Rachel Axon is.gd/tjOV17

Everyone watches women’s sports.

"We went into the process kind of with two tracks in mind: Are we going to start up and run a league or are we going to make an investment and partner with somebody?" Rob Manfred explains AUSL investment, with MLB's desire to have a sustainable league. sportsbusinessjournal.com/Articles/2025/…

LA28 continues its momentum in 2025 in a big way, signing Honda as its automotive sponsor. It's the sixth new sponsor this year, matching the total for all of 2024, and first tier-one sponsor in nearly four years. My Sports Business Journal story. sportsbusinessjournal.com/Articles/2025/…

Soooo deserving and glad to see invaluable reporting from Lindsay Schnell being recognized.

USA Gymnastics CEO Li Li Leung will step down at the end of the year. In six years at the NGB, she has led it out of crisis, instituted reforms and returned it to commercial and competitive success. My Sports Business Journal story. sportsbusinessjournal.com/Articles/2025/…

📰In the latest Sports Business Journal women's sports newsletter, we've got: 📣 New research from The Collective digging into fan behavior 🎾 The lack of prime time spots for women at The French Open 👟 Startup footwear brands creating new models for female athletes sportsbusinessjournal.com/sb-blogs/newsl…

The USOPC recorded a record $496.2M in revenue last year, according to its IRS 990 form 📈 Team USA’s success in Paris — 126 Olympic and 105 Paralympic medals — helped drive more than $85M in donations, its best year ever. 📰 Rachel Axon ow.ly/xbGa50Wh6c1

The number of brand activations at WNBA Live has more than quadrupled since the first iteration in 2022. Fans can get everything from nail art, beauty products and luxury handbags to a sneaker shine and wine samples. More from @rachelaxon in Indy 🔻 ow.ly/BsEp50WrS0K

Unrivaled increases investment in collegiate hoops, signing 14 to NIL deals from Rachel Axon at #WNBA All-Star Weekend sportsbusinessjournal.com/Articles/2025/…

"Pay us what you owe us." WNBA players making a statement at All-Star Game with t-shirts they had under their warm-ups. This event is surely a celebration of the league and its success, but the CBA has been the focus of this weekend.

"This is no laughing matter." A'ja Wilson delivered a strong statement ahead of tonight's All-Star matchup about what the WNBA's growth means and why she thinks players deserve a bigger cut of the profits. From @rachelaxon in Indy🔻 ow.ly/vcHH50Wshq7

The @Valkyries are writing the playbook for immediate WNBA success, so our @rachelaxon asked team president Jess Smith how they did it. 🔹 Build a unique brand 🔹 Build locally 🔹 Be competitive 🔹 Know the fan and the experience they want MORE: ow.ly/nhjv50WtmyJ

Consolidation in this space was expected, and here we are. Pro Volleyball Federation, Major League Volleyball to merge, expand. Details from Rachel Axon sportsbusinessjournal.com/Articles/2025/…

Volleyball orgs PVF and MLV merged and will operate under the Major League Volleyball name and branding. Here's how it came together and what that means for the future of pro volleyball in the U.S. @rachelaxon has insights from league brass 🔻 ow.ly/i1IQ50WAbIx

New: @TheKCCurrent owner Chris Long spoke with me about his ambition to bring a WNBA expansion team to K.C. In fact, they already have land set aside for a training facility. Check it out in Rachel Axon's Sports Business Journal women's sports newsletter. sportsbusinessjournal.com/sb-blogs/newsl…

In a first for the Olympic and Paralympic movement, LA28 will sell naming rights to venues for its Games - with a nine-figure price tag. My Sports Business Journal story on how the IOC changed policy on this, which venues could be sold and how. sportsbusinessjournal.com/Articles/2025/…

.LA28 will be the first Oympic Games to sell venue naming rights, Rachel Axon reports. This includes temp venues (available to all brands) and permanent venues (which are available only to existing naming-rights parners like SoFi and Intuit). sportsbusinessjournal.com/Articles/2025/…