Radiocentre (@radiocentre) 's Twitter Profile
Radiocentre

@radiocentre

We are the industry body for UK commercial radio, promoting strong, successful and brilliant commercial radio. #SeeRadioDifferently

ID: 65354960

linkhttp://www.radiocentre.org calendar_today13-08-2009 12:52:10

16,16K Tweet

9,9K Followers

1,1K Following

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Need a refresher in radio copy compliance? On the 4th March, Radiocentre’s Clearance team will take you on a tour of “everything you need to know” to get your scripts cleared. Find out about the principles of misleadingness and comparative claims, social responsibility and harm

Need a refresher in radio copy compliance? On the 4th March, Radiocentre’s Clearance team will take you on a tour of “everything you need to know” to get your scripts cleared. Find out about the principles of misleadingness and comparative claims, social responsibility and harm
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Radiogauge is a free service that gives advertisers robust data on their radio campaign’s effectiveness, with results benchmarked against competitors. Assess your campaign’s impact, creative strengths, and ROI support. Interested? We have space in our next fieldwork on March

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It’s Radiocentre's #TuningIn next week! Register now to join our MD Advertising Simon Kilby as he unveils the next phase of our ‘Where’s Your Head At?’ initiative and discusses how digital formats are helping to drive audiences and amplify the impact of audio advertising. 🔊

It’s <a href="/Radiocentre/">Radiocentre</a>'s #TuningIn next week! Register now to join our MD Advertising Simon Kilby as he unveils the next phase of our ‘Where’s Your Head At?’ initiative and discusses how digital formats are helping to drive audiences and amplify the impact of audio advertising. 🔊
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Tuning In North 2025 kicking-off with opening remarks from Radiocentre ‘s CEO, Matt Payton, setting the tone for more thought-starting talks on unlocking the advantage of audio.  Hosted by @GoldRadioUK’s presenter KIRSTY GALLACHER #SeeRadioDifferently

Tuning In North 2025 kicking-off with opening remarks from <a href="/Radiocentre/">Radiocentre</a> ‘s CEO, <a href="/matt_payton/">Matt Payton</a>, setting the tone for more thought-starting talks on unlocking the advantage of audio. 
Hosted by @GoldRadioUK’s presenter <a href="/TheRealKirstyG/">KIRSTY GALLACHER</a> #SeeRadioDifferently
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Huge thanks to Rt Hon Lisa Nandy MP MP and UK Secretary of State for Culture, Media and Sport for her inspiring message at #TuningInNorth #SeeRadioDifferently #tuningin

Huge thanks to Rt Hon <a href="/lisanandy/">Lisa Nandy MP</a> MP and UK Secretary of State for Culture, Media and Sport for her inspiring message at #TuningInNorth #SeeRadioDifferently #tuningin
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Insightful interview with Arafa Heneghan, Director of Brand AO discussing how the electrical retailer uses the power of audio to stand out. “Radio is a cornerstone for us. Its a trusted channel that really works for reach and frequency” #AudioInnovation #AudioConference

Insightful interview with Arafa Heneghan, Director of Brand <a href="/ao/">AO</a> discussing how the electrical retailer uses the power of audio to stand out.
“Radio is a cornerstone for us. Its a trusted channel that really works for reach and frequency”

#AudioInnovation #AudioConference
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Simon Kilby MD at Bauer Media Group UK brought a compelling session to the #TuningInNorth conference, discussing the urgent need for adland to take account of social media’s impact on society, unveiling the next phase of Bauer Media Group UK's ‘Where’s Your Head At? Initiative #tuningin

Simon Kilby MD at <a href="/bauermedia/">Bauer Media Group UK</a> brought a compelling session to the #TuningInNorth conference, discussing the urgent need for adland to take account of social media’s impact on society, unveiling the next phase of <a href="/bauermedia/">Bauer Media Group UK</a>'s ‘Where’s Your Head At? Initiative #tuningin
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At #TuningInNorth Radiocentre’s CEO, Matt Payton and Head of Insight Donna Burns presented new research into the UK commercial audio market, conducted in partnership with MTM To access the report visit radiocentre.org/speed-of-sound/ #tuningin

At #TuningInNorth <a href="/Radiocentre/">Radiocentre</a>’s CEO, <a href="/matt_payton/">Matt Payton</a> and Head of Insight Donna Burns presented new research into the UK commercial audio market, conducted in partnership with MTM

To access the report visit radiocentre.org/speed-of-sound/
#tuningin
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Thanks to our incredible panel! Jon Kershaw, MD, PHD Manchester, Kate Bradbury, Deputy MD, Wavemaker UK North, Gemma Lee, AV Partner at Carat UK & Simon Kilby, MD at Bauer Media Group UK Advertising, unpacking how digital formats can amplify audio advertising’s impact at #TuningIn

Thanks to our incredible panel! Jon Kershaw, MD, PHD Manchester, Kate Bradbury, Deputy MD, <a href="/WavemakerUK/">Wavemaker UK</a> North, Gemma Lee, AV Partner at <a href="/caratuk/">Carat UK</a> &amp; Simon Kilby, MD at <a href="/bauermedia/">Bauer Media Group UK</a> Advertising, unpacking how digital formats can amplify audio advertising’s impact at #TuningIn
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A brilliant session from System1’s Andrew Tindall at  #TuningInNorth. Andrew shared findings from the Compound Creativity study and showcased case studies with some great ad examples to bring the research to life.

A brilliant session from <a href="/System1Research/">System1</a>’s <a href="/andrewtindall_/">Andrew Tindall</a> at  #TuningInNorth. 
Andrew shared findings from the Compound Creativity study and showcased case studies with some great ad examples to bring the research to life.
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In our final #TuningInNorth session, Tom Goddard, Client Director Carat UK & Mickelle Roberts, Director of Branded Entertainment Global discussed their Greggs collab that proves real partnerships can lead to organic success

In our final #TuningInNorth session, Tom Goddard, Client Director <a href="/caratuk/">Carat UK</a> &amp; Mickelle Roberts, Director of Branded Entertainment <a href="/global/">Global</a> discussed their <a href="/GreggsOfficial/">Greggs</a> collab that proves real partnerships can lead to organic success
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Thank you joining us this morning for #TuningIn North at The Stoller Hall in Manchester and via the livestream See you next time!

Thank you joining us this morning for #TuningIn North at The Stoller Hall in Manchester and via the livestream 

See you next time!
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Ads at the Speed of Sound... Radiocentre report by MTM reveals how #commercial #radio #broadcasters are leading the way in the #advertising-funded #audio sector... #podcasting mediashotz.co.uk/ads-at-the-spe…

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When considering radio creative, consistency is key, specifically having a: 1. Consistent creative route🎨 2. Aligned audio features🎧 3. Consistent voice 👄 For more on this: radiocentre.org/how-to-do-it/c…

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The BBC has dropped plans to introduce podcast ads on third-party platforms. Radiocentre CEO Matt Payton has welcomed the news: “This is clearly the right decision for audiences, as well as the many businesses investing in podcasts in the UK. The BBC receives significant

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Radiocentre has reported that annual commercial radio revenue for 2024 was £738m, up by 3.2% on 2023 and just £2m short of its record revenue year of 2022. EE has risen from 7th highest spender in 2023 to become the UK's biggest radio advertiser last year. Meanwhile, there has

Radiocentre has reported that annual commercial radio revenue for 2024 was £738m, up by 3.2% on 2023 and just £2m short of its record revenue year of 2022.
 
<a href="/EE/">EE</a> has risen from 7th highest spender in 2023 to become the UK's biggest radio advertiser last year. Meanwhile, there has
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We've partnered with Adwanted Events (Formerly Mediatel Events) for the upcoming "The Future of Audio & Entertainment" on the 29th April at London's Country Hall. Designed for advertisers, agencies and media owners, the event will allow you to immerse yourself in the cutting-edge worlds of audio and

We've partnered with <a href="/AdwantedEvents/">Adwanted Events (Formerly Mediatel Events)</a> for the upcoming "The Future of Audio &amp; Entertainment" on the 29th April at London's Country Hall. 
 
Designed for advertisers, agencies and media owners, the event will allow you to immerse yourself in the cutting-edge worlds of audio and
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The Radiocentre Clearance team love a brain-teaser. It's part of the job when you review audio scripts to make sure they’re compliant. Think you could identify their likely response to a selection of ad copy conundrums? Put your knowledge to the test with our Easter quiz. No

The Radiocentre Clearance team love a brain-teaser. It's part of the job when you review audio scripts to make sure they’re compliant. 

Think you could identify their likely response to a selection of ad copy conundrums? Put your knowledge to the test with our Easter quiz. No