Raja Rajamannar (@rajarajamannar) 's Twitter Profile
Raja Rajamannar

@rajarajamannar

Mastercard CMO & CCO operating at the intersection of business & marketing. Author of Wall Street Journal bestseller “Quantum Marketing."

ID: 59563511

linkhttps://www.amazon.com/Quantum-Marketing-Mastering-Tomorrows-Consumers/dp/1400223954 calendar_today23-07-2009 19:30:54

1,1K Tweet

12,12K Followers

182 Following

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Today, I’m thrilled to announce the launch ‘priceless India’ to curate and create bespoke, priceless experiences across India. With guidance from the The Ministry of Tourism, Government of India and Invest India, we made a start by curating 40 unique experiences for Mastercard

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I was recently asked an interesting question at an ETMasterclass about balancing the history of a legacy brand with an approach centered around innovation. It all comes down to understanding your consumer. We must remember that what got us here won’t get us there.

I was recently asked an interesting question at an <a href="/etmasterclass/">ETMasterclass</a> about balancing the history of a legacy brand with an approach centered around innovation.

It all comes down to understanding your consumer. We must remember that what got us here won’t get us there.
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Valuable insights from Andrew D. Huberman, Ph.D. on creating daily habits that can contribute to overall wellness and happiness. My thoughts: 💤Sleep — While undervalued by many people, it is worth prioritizing. A lot of healing and reorganization happens in the body and the mind during

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The marketing industry is transforming, thanks to the accessibility of emerging tech like GenAI. But to take full advantage of #GenAI, marketers need to have the right team in place that can fully embrace the opportunities — and minimize the risks. linkedin.com/pulse/what-gen…

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When war broke out in Ukraine, ~10M refugees fled to Poland. Mastercard’s “Where to Settle” platform uses data-driven insights to help them find the right place to live. Grateful it was included in FORTUNE’s Change the World list.

When war broke out in Ukraine, ~10M refugees fled to Poland. <a href="/Mastercard/">Mastercard</a>’s “Where to Settle” platform uses data-driven insights to help them find the right place to live.

Grateful it was included in <a href="/FortuneMagazine/">FORTUNE</a>’s Change the World list.
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One of my responsibilities as president of @WFAmarketers is to celebrate those that have been critical drivers of growth, while elevating the role of marketing as a force for good. Nominations are now open for the 2023 Global Marketer of the Year. wfanet.org/leadership/glo…

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This week, I felt truly honored to receive the AEF Lifetime Achievement Award. This award is a testament to the many people who have helped me along the way. I am indebted to my mentors, colleagues, and peers for inspiring me to advance and educate the next generation of

This week, I felt truly honored to receive the <a href="/AEFNYC/">AEF</a> Lifetime Achievement Award.

This award is a testament to the many people who have helped me along the way. I am indebted to my mentors, colleagues, and peers for inspiring me to advance and educate the next generation of
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Being a lifelong learner has been part of my DNA since childhood, instilled by my mother. It is an essential practice for those interested in personal growth. I recently dove into this with Jenny Rooney on the Marketing Vanguard podcast by @adweek. adweek.com/brand-marketin…

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I was excited to announce the Mastercard Gamer Academy at this week's #AWNewYork2023. It is a curriculum-based program designed to provide an incredible career development experience to gamers around the world. Advertising Week mastercard.com/news/perspecti…

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Can robots replace marketers? The rise of #AI and automation has sparked conversations around roles that were traditionally held by human beings, but are now being overrun by machines. My view — the immediate future of marketing automation is not about replacing human beings,

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AI is a big force multiplier to anything you're doing. but it has been around for quite some time. Generative AI, however, is something new entirely. Suffice it to say, it is by far the most powerful technology I have come across. ET Brand Equity

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One of my goals is to help marketers prepare for the future. And while it is an incredibly exciting time to be a marketer, the industry stands at a crossroads. How we navigate these five challenges will determine our collective future. Business Insider 👇 businessinsider.com/raja-rajamanna…

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Last year, the global vegan market was valued at over 16 billion dollars — a number that is expected to 2x by 2030. Veganism is here to stay. Marketers, have you thought about how your brand can appeal to vegan consumers? I look forward to hearing your thoughts. #WorldVeganDay

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Check out the latest article in my newsletter: Mastering Attention: How Marketers Can Cut Through The Clutter linkedin.com/pulse/masterin… via LinkedIn

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I read this powerful quote somewhere: The best leaders aren’t the loudest in the room. They’re the ones who ask the sharpest questions, listen the hardest, and empower the smartest. #Leadership #Wisdom

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From social media to AI, advertising has changed dramatically in a short time. Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise. Stay tuned for Quantum Marketing trib.al/PKDenyh

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"The biggest risk we have is being ignored." Liquid Death's SVP of Marketing Dan Murphy tells Raja Rajamannar why the startup is founded on the idea of breaking the norms of traditional marketing. More on Quantum Marketing trib.al/8TUgaoR

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.McLaren CEO Zak Brown discusses the technology, data and effort required to propel the McLaren brand onto the modern F1 stage. Watch more on Quantum Marketing with @rajarajamanar: bloom.bg/3G7XFkg