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New AI Mode in Google Search is changing how Bollywood Publicity works bit.ly/RTViews1239 Bollywood publicity is shifting gears. Generative Engine Optimisation is helping PR content surface in Google’s AI summaries, states Dale Bhagwagar. #RTViews.

Dear Rookie, Don’t Panic bit.ly/RTViews1240 Whether you're a student, a new hire, or someone looking to reboot your professional life, this book offers guidance that stays with you beyond the first job, writes Sarika Chavan in her monthly book reviews. #RTViews

PR Measurement Succeeds ONLY When All Four Stakeholders Align bit.ly/RTUpwardJourne… In his #RTColumn #UpwardJourney, Siddhartha Mukherjee shares why aligning four key stakeholders is critical for effective public relations measurement and organisational success.

The Transformative Impact of Women Leadership Programs on Global Leadership Dynamics bit.ly/RTWritersVault… Women leaders bring unique perspectives and approaches that drive innovation and improve decision-making, writes Dr Ankoor Dasguupta in #RTColumn #WritersVault.

Brand Inside Out: Why Internal Comms is PR’s Secret Weapon bit.ly/RTZealousComms… Modern internal communication is about creating engagement and fostering real human conversations, explains Chhavi Sharma in her #RTColumn #ZealousComm

A PR Mindset leverages your success as a professional and a person bit.ly/RTDestinationM… Public Relations is more than media. It’s mindset, a way of listening, leading & communicating with purpose, writes Amitesh Banerjee in his #RTColumn #DestinationMindset.

The Trust Currency - Building Authentic Relationships in PR bit.ly/RTElevateExece… The communications landscape will keep evolving, but those who master authentic relationship building will always stay ahead, writes Honey Bhargavaa in her debut #RTColumn #ElevateExcellence.

The Silent Influencer: How Micro-Nano Influencers are Winning Small Town India bit.ly/RTFreshTake44 As India digitises, brand influence shifts from polished metros to relatable voices across rural Bharat. Authenticity is the new reach, explains Prasad Ramasubramanian. #RTColumn #FreshTake

Strong Views, Held Lightly…bit.ly/RTLeftBrainRig… A reminder that clarity & conviction can co-exist. In a world of emotional noise and rapid change, this balance helps us lead, communicate & evolve with purpose, notes Nikhil Dey in #RTColumn #LeftBrainRightBrain.

How Writing Is Critical to Communication – But Thanks to AI, Everyone’s a Writer! bit.ly/RTGistGauge36 Everyone’s a writer now, thanks to AI. But clear writing still needs clear thinking, says Shilpi Jain in #RTColumn #GistGauge.

ChatGPT - Assistant, Friend or More bit.ly/RTNextPage71 ChatGPT is no longer just an assistant. It’s evolving into a friend, guide & even a teacher, shares Pooja Nair in her #RTColumn #NextPage.

Why Inclusion in AI Starts with Women in Leadership bit.ly/RTViews1241 Artificial Intelligence is changing the world but without women leading its future, we risk building systems that repeat old inequalities, writes Dr. Avinash Jhangiani in #RTViews.

Communications Powers Growth bit.ly/RTShiftingSand… In today’s fast-moving, AI-powered world, communicators must connect brand purpose to business growth with empathy, strategy & impact, shares Sandra Stahl in her bi-weekly #RTColumn #ShiftingSands.

Why The Smartest Bollywood PR Strategies Are Built On Trust bit.ly/RTViews1242 In Bollywood PR, visibility without trust is just noise. Hype fades but credibility lasts, states Dale Bhagwagar in his #RTViews.

AMEC Global Summit 2025 bit.ly/AMECSUMMIT2025… Attending the AMEC Summit was a timely reminder of why measurement matters more than ever. Aseem Sood shares his key takeaways and why future summits are worth your time. #RTFeatures

Brand Inside Out: Why Internal Comms is PR’s Secret Weapon bit.ly/RTZealousComms… In her weekly #RTColumn #ZealousComms, Chhavi Sharma shares her thoughts on the power of internal communications. It's all about fostering meaningful human conversations, she noted.

Gravitas: The Essential Leadership Quality for Boardroom Success bit.ly/RTWritersVault… Gravitas is about leaving a lasting impression. Leaders with gravitas inspire trust, foster collaboration & drive meaningful change, writes Dr Ankoor Dasguupta in #RTColumn #WritersVault.

The CFO: PR Measurement’s Toughest and Truest Customer bit.ly/RTUpwardJourne… Public relations Measurement becomes real only when the CFO demands it and trusts it, notes Siddhartha Mukherjee in his #RTColumn #UpwardJourney.