No crisis plan? Here’s ours. 👇 A 5-point guide for when things go sideways. Includes: who to call, what to say, and how to respond like you planned for this all along. Read it: bit.ly/3SZwhrO #CrisisComms #Leadership #PR #ReschStrategies

“Running” for office? Again? Candidates everywhere are dusting off the same sneakers and the same tired metaphor. Voters aren’t inspired. They’re just out of breath. New on the blog: Why the Campaign Jog needs to hit the brakes. 🏃‍♂️💨 reschstrategies.com/the-blog/no-im…

Before you hit “Boost,” ask yourself: Is your brand even ready to be seen? We broke down the exact steps to take before you spend a dollar on ads. 👇 bit.ly/4kDfMOi #MarketingTips #BrandStrategy #SocialMediaAds #DigitalMarketing #FacebookAds

“Disruptive innovation.” “Synergistic solutions.” Jargon may be popular, but it rarely makes your message stronger. 🧠 Cut the buzzwords. Build clarity and trust. 4 Tips for Clear Messaging → bit.ly/4jTxEDv #MessagingMatters #PublicAffairs

Anna (Anna Heaton) recently joined the #MichMash podcast with Zach Gorchow, Alethia Kasben & Adrian J Hemond 🦈 to talk: 🗳️ 2026 races 💬 Messaging that sticks 👀 Political crushes?! 🎧 Listen now → wdet.org/podcasts/michm… @WDET #MichiganPolitics

Our team proudly supported a coalition of Michigan thought leaders and entrepreneurship advocates for a media briefing to express serious problems with the pending language of the Graduated Income Tax and minimum wage ballot proposals. Read more: bit.ly/4ntO60k

Stephanie Van Koevering, VP at Resch, just added APR to her name. That’s Accredited in Public Relations — a.k.a. proof she knows what she’s doing (as if the past 30 years weren’t enough). Smart. Strategic. Certified. 👏 Congrats, Stephanie. #APR #PRPro #ReschStrategies

Happy Independence Day from the Resch Strategies crew!

Your first media interview doesn’t have to be scary. 🎤 Here are 5 tips to help you feel prepared, stay on message, and sound like a pro — no media training required. Read the blog 👉 bit.ly/44moPxJ #PRTips #MediaTraining

Conan O’Brien’s Mark Twain Prize speech = a masterclass in speechwriting. 🎤 Joe breaks down how it hit all the right notes: the room, the message, the voice. Read here 👉 bit.ly/453GA4U #ConanOBrien #Speechwriting #MarkTwainPrize #PRTwitter

If your PR strategy starts with “I have a good feeling about this,” You might end up trending for the wrong reasons. Good PR starts with data, not guesses. bit.ly/4f4vT5L #PR #Comms #StrategicComms

🚨 BREAKING: You don’t need to be on every social media platform. That’s it. That’s the post. But also… keep reading on the blog ➡️ reschstrategies.com/the-blog/you-d…

Congrats to Peninsula Fiber Network on a successful groundbreaking event to improve internet connectivity in underserved Michigan communities. Our team was proud to support the event! wnem.com/2025/07/28/hig…

We’ve got some exciting news to share! Joe Becsey has been promoted to Director of Public Affairs. Joe brings strategic thinking, strong writing, and calm leadership to everything he does, and we’re thrilled to see him step into this new role. reschstrategies.com/the-blog/news-…

Nick went to a wedding and it got him thinking about transitions, blessings — and the Resch team. Read what he had to say about working with our talented team👇 reschstrategies.com/the-blog/getti…

The Alec Baldwin of Cold Oatmeal Podcast, Zach Gorchow, is our guest - again. Zach is an expert reporter of all things Lansingnpolitics w/ Gongwer Michigan (State Affairs Michigan). He shares his insights on #mileg's Summer of Stalemate and writing his #Reschie-winning weekly column. coldoatmealpodcast.com/coldoatmeal/20…

☠️ Is the press release dead? Not so fast. The humble press release is still a workhorse. Why? Because it’s more than a plea for headlines. It lives on your website, sharpens your messaging, and becomes content you can repurpose across channels. reschstrategies.com/the-blog/is-th…

In his Sunday best, Matt’s commentary featured once again as MIRS.news QOTD.

🤖 AI isn’t replacing great marketing—it’s making it smarter. From personalization to ad spend, AI helps brands work smarter, not harder. In her latest blog, Nikki breaks down how to use AI without losing the human touch 👉 reschstrategies.com/the-blog/the-a… #Marketing #AI #ReschStrategies

Back-to-school pics. College drop-offs. Dorm-room chaos. We’ve all seen them. But Matt’s latest blog reminds us: the moments that look the same online can feel unforgettable in real life. 👉 Read more: bit.ly/4gbXpyL #BackToSchool #CollegeDropOff