Richard Raddon (@richraddon) 's Twitter Profile
Richard Raddon

@richraddon

co-founder/co-CEO of @ZEFRinc ensuring brand safety on @tiktok_us
@YouTube @Meta. helping brands harness the power of these global platforms. Proud Dad of 3.

ID: 67279916

linkhttp://ZEFR.com calendar_today20-08-2009 10:18:50

1,1K Tweet

10,10K Followers

865 Following

Richard Raddon (@richraddon) 's Twitter Profile Photo

If marketers want to know why their legacy Ad Verification solution isn't solving their problem, the answer lies in the Peanut Butter Manifesto. Google it! #focusiseverthing #tryingtodoeverythingfail #hopingclientsdontlooktooclose digiday.com/marketing/ad-v…

Richard Raddon (@richraddon) 's Twitter Profile Photo

One of the biggest problems with the AdTech ecosystem is it's kind of like a family. That translates into weak corporate accountability because, hey, if a company messes up (after years of charging clients), an apology elicits immediate forgiveness and applause from the industry

Rick J. Caruso (@rickcarusola) 's Twitter Profile Photo

It is very disappointing that Mayor Bass has decided to fire Chief Kristin Crowley. Chief Crowley served Los Angeles well and spoke honestly about the severe and profoundly ill-conceived budget cuts the Bass administration made to the LAFD. That courage to speak the truth was

Richard Raddon (@richraddon) 's Twitter Profile Photo

The open web clearly needs help from this new group of companies Bill Wise mentions. Zefr has specifically built for the walled gardens to avoid the same open web issues. It's a new day!! #transparency #accuracy #Innovation

Richard Raddon (@richraddon) 's Twitter Profile Photo

I'm pretty confident that Jeffrey Katzenberg will rescind his endorsement of Mayor Bass now that the facts of the Palisades/Malibu fire are coming to light. Complete incompetence from leadership according to the brave men/women firefighters. Let's see if he does at the next

Richard Raddon (@richraddon) 's Twitter Profile Photo

Catching up on Ad Tech podcasts and I’m struck with one overwhelming thought , many Ad Tech entrepreneurs are not true entrepreneurs. They are people obsessed with advertising industry desperately searching for a problem. I’m calling them Adtech Bros. Hashtag that! #adtechbro

Richard Raddon (@richraddon) 's Twitter Profile Photo

.Rich Greenfield, LightShed 🔦 doesn't realize that this was a complete pivot after Sam Altman released OpenAI. 'xAI and X's future are intertwined': Inside Elon Musk's merger deal youtu.be/XaNNtBucOl8?si… via YouTube

Richard Raddon (@richraddon) 's Twitter Profile Photo

This was one of the most fascinating 2 hour debates, I've ever listened to...incredible! Take a listen. You won't be disappointed. The Great Tariff Debate with David Sacks, Larry Summers, and Ezra Klein youtu.be/KcmMOZKnKAk?si… via YouTube

Richard Raddon (@richraddon) 's Twitter Profile Photo

.Ari Paparo great pod this week. BUT the idea Adalytics is trying to compete with measurement companies is insane. Adalytics is an auditor to ensure the value being paid for is realized. Nothing more. #handinthecookiejar #greatredirect

Neal Mohan (@nealmohan) 's Twitter Profile Photo

In two decades, YouTube has transformed culture through video and built a thriving creative economy. Thank you to our incredible community of creators, artists, viewers, advertisers and partners for continuing to fuel our business and making this growth possible. We’re just

Richard Raddon (@richraddon) 's Twitter Profile Photo

Too bad Tubemogul and AppNexus aren't still around. They'd have a compelling lawsuit against Google for removing YouTube inventory from the Exchange. businessinsider.com/adtech-company… via @businessinsider