Richard Addy (@richardacaddy) 's Twitter Profile
Richard Addy

@richardacaddy

AKAS CoFounder; Strategy/Impact Expert; Chair, Race Equality Advisory Bd, Mind. Media; Gender/Race Equity; Climate; Democracy; Globalism; Kid's Wellbeing

ID: 375017190

linkhttp://www.akas.london calendar_today17-09-2011 10:54:16

149 Tweet

99 Followers

67 Following

The Gender Beat (@thegenderbeat) 's Twitter Profile Photo

Also on Thu 20th April in Perugia: Discussion on "How including the missing perspectives of women of all colours in news can revitalise the news industry" Featuring Richard Addy Amanda Barrett Jane Barrett Luba Kassova Pam Makotsi Sittoni journalismfestival.com/programme/2023…

AKAS Audience Strategy (@akasaudience) 's Twitter Profile Photo

This week at #IJF23, Luba Kassova and Richard Addy will be joined by news leaders Jane Barrett, Pam Makotsi Sittoni, and Amanda Barrett to unpack the below challenges in the news industry. Have a particular topic that you want to hear more on? Vote in the poll below ⬇️

Peiying Loh (@hellopeiying) 's Twitter Profile Photo

At How do you measure the social value of your journalism? This framework shared by Richard Addy is amazing and incredibly helpful. Can’t wait to find ways to use these prompts to measure our work at Kontinentalist, and sharing this here for all small media biz.

At How do you measure the social value of your journalism? This framework shared by <a href="/RichardACAddy/">Richard Addy</a> is amazing and incredibly helpful. Can’t wait to find ways to use these prompts to measure our work at <a href="/kontinentalist_/">Kontinentalist</a>, and sharing this here for all small media biz.
AKAS Audience Strategy (@akasaudience) 's Twitter Profile Photo

We are so thrilled to read the incredible feedback from the three sessions our founders Luba Kassova and Richard Addington were part of at #IJF23. Missed out? Links below: journalismfestival.com/programme/2023… journalismfestival.com/programme/2023… journalismfestival.com/programme/2023…

AKAS Audience Strategy (@akasaudience) 's Twitter Profile Photo

The latest #MissingPerspectivesReport, by Luba Kassova + lead researcher Richard Addington, argues that a key opportunity is the development of products, services, and formats that are women-friendly. When you close the gender consumption gap, you will boost your newsroom’s revenue:

AKAS Audience Strategy (@akasaudience) 's Twitter Profile Photo

"In the 1960s and 1970s, women had to sue to be included in newsrooms and to even have jobs in newsrooms. Then there was the struggle to become leaders. For women of color, that door has stayed shut in a lot of ways." Powerful + frank words from Amanda Barrett at #IFJ23:

Luba Kassova (@lubakassova) 's Twitter Profile Photo

Richard Addy and I are excited to share that From Outrage to Opportunity that I authored and he was the quant research lead for has won The Communicator Award of excellence for social impact which "honors work that transcends craft — work that made a lasting impact". 1/2

<a href="/RichardACAddy/">Richard Addy</a> and I are excited to share that From Outrage to Opportunity that I authored and he was the quant research lead for has won The Communicator Award of excellence for social impact which "honors work that transcends craft — work that made a lasting impact". 1/2
AKAS Audience Strategy (@akasaudience) 's Twitter Profile Photo

Our award-winning team Luba Kassova and Richard Addy recently joined the All Indians Matter podcast to discuss their recent #MissingPerspectivesReport and how the Indian media can address the gender imbalance: podcasts.apple.com/au/podcast/all…

Our award-winning team <a href="/LubaKassova/">Luba Kassova</a> and <a href="/RichardACAddy/">Richard Addy</a> recently joined the <a href="/allindianscount/">All Indians Matter</a> podcast to discuss their recent #MissingPerspectivesReport and how the Indian media can address the gender imbalance: podcasts.apple.com/au/podcast/all…
AKAS Audience Strategy (@akasaudience) 's Twitter Profile Photo

At #IJF23, Richard Addy highlighted the positive #socialimpact of journalism - something that isn't often talked about. We're talking about millions of lives being positively enhanced by journalism. This is a strong case that needs to be made to funders of journalism ⬇️

AKAS Audience Strategy (@akasaudience) 's Twitter Profile Photo

Last week, Luba Kassova had the honour of speaking at a digital news conference in Sofia organised by Dir.bg - the most influential online news provider in #Bulgaria. Luba discussed why audiences are turning away from #news and what the industry can do to tackle the problem ⬇️

Last week, <a href="/LubaKassova/">Luba Kassova</a> had the honour of speaking at a digital news conference in Sofia organised by <a href="/dirbg/">Dir.bg</a> - the most influential online news provider in #Bulgaria. Luba discussed why audiences are turning away from #news and what the industry can do to tackle the problem ⬇️
AKAS Audience Strategy (@akasaudience) 's Twitter Profile Photo

Did you know Nation Media Group is the largest independent media house in East and Central Africa? Luba Kassova sat down with Dorcas Muga-Odumbe to discuss Nation Media Group’s pioneering work, and lessons learned. Here are some key takeaways ⬇️

Did you know <a href="/NationMediaGrp/">Nation Media Group</a> is the largest independent media house in East and Central Africa? <a href="/LubaKassova/">Luba Kassova</a> sat down with Dorcas Muga-Odumbe to discuss Nation Media Group’s pioneering work, and lessons learned. Here are some key takeaways ⬇️
AKAS Audience Strategy (@akasaudience) 's Twitter Profile Photo

Our award-winning team Luba Kassova + Richard Addy presented the findings from their latest #MissingPerspectivesReport to BBC Global Women in News. They’ll be returning to BBC next month - follow AKAS Audience Strategy for a summary of their presentation. internews.org/from-outrage-t…

AKAS Audience Strategy (@akasaudience) 's Twitter Profile Photo

We're pleased to share that the latest #MissingPerspectivesReport, commissioned by the Gates Foundation and authored by our award-winning team Luba Kassova and Richard Addy , has been included in latest issue of the e-magazine, The Drum Beat ⬇️ comminit.com/global/drum_be…

AKAS Audience Strategy (@akasaudience) 's Twitter Profile Photo

Read Luba Kassova’s reflections on the clearly emerging new line of societal polarization around #AI, and what it tells us about human nature. What do you think? Tell us in the comments ⬇️ lubakassova.com/en/latest-refl…

AKAS Audience Strategy (@akasaudience) 's Twitter Profile Photo

AKAS co-founder and director Luba Kassova joined @WempowerUK for their latest conversation series. The episode drops on Mon 3rd of July - follow Luba Kassova and @WempowerUK so you don’t miss it ⬇️

AKAS Audience Strategy (@akasaudience) 's Twitter Profile Photo

In a groundbreaking new op-ed for Press Gazette, Luba Kassova explores the gender consumption gap for online news - and how publishers can address it. The key statistic: 60% of visits to 48 major news websites in May 2023 were made by men. pressgazette.co.uk/comment-analys…