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2021 has been a challenging year – but we have come through it stronger together as a team. The RD Spirit Awards is our opportunity to give credit to our colleagues for their hard work and dedication, allowing us to recognise what makes us different and what brings us together.

This year’s theme is brought to life with a series of totems or spirit animals representing the values that guide us on our journey to Designing Meaningful Change. Here's purposeful, energetic & curious:

In 2021 Indigo launched their refreshed brand. Collaborating with their teams and global customers, we crafted a brand strategy and verbal and visual identity reflecting their broadened abilities across data centres, fibre, 5G, and network services: bit.ly/3IH9JI

We've designed a new studio mural to celebrate our passion for Designing Meaningful Change every day. Inspired by our brand values the typography and illustration are a daily reminder of what drives us. #lockedletters #meaningfulchange

Our rename and rebrand of Furthr is live! We developed the identity from an expanding wordmark symbolising how start-ups go further, designed impact-orientated language and simplified the brand architecture, empowering Furthr to support ambitious founders across Ireland #Rebrand

We are looking for a #JuniorCopywriter to help us design meaningful change for the brands we work on. Looking for a change or to be part of an ambitious and dynamic branding agency apply at [email protected] #copywriter #designingmeaningfulchange #meaningfulchange

We're delighted to be be shortlisted for the IDI awards with our rebrand of Childline. Thanks to all on the IDI judging panel - looking forward to the final announcement at the awards ceremony. #idiawards2022 #designmeaningfulchange #brandrefresh

Over the last year we've been working with the ambitious team at DublinBic to reposition, rename, and rebrand the organisation to become Furthr. Read about approach in developing the brand for Furthr Festival and other events in our latest blogpost: richardsdee.com/event-branding…

Meet RD Rewinds; a way to showcase projects over the month. First up, October! We’ve collaborated on The SEAI Sustainable Energy Awards for over five years. From event branding, stage design, signage and presentation development, we were delighted to support on this year's event.

#RDRewind⏪bitly.ws/wcdX October 21st saw ambitious founders, investors and enterprises gather at #FurthrFestival. Having led the rename and rebrand of #Furthr, we were delighted to develop the name, proposition, identity, architecture and experience for the festival.

Delighted that our friends at Switcher.ie have been acquired by MediaHuis, demonstrating a strong brand is a valuable asset and highlights our past work with the importance of creating an identity that embodied the company’s mission and unique positioning. #rebrand

Seven short stories, big brand impact. The first issue of the new RichardsDee newsletter will be going out in a couple of days. If you’re interested sign up here eepurl.com/dr7ecn #DesigningMeaningfulChange

In a growing sea of generated copy, what does the influx of AI mean for your brand’s voice? Join Leigh, our Head of Brand Voice, for a deep dive into how a strong brand narrative will help cut through the noise. richardsdee.com/the-new-co-wor…

Meili builds technology to helpw mobility brands seamlessly integrate with airlines & travel companies, so customers have a friction-less travel experience. We created a brand strategy & identity grounded in the energising promise to ‘Rewrite the Rules.’ richardsdee.com/case-study/mei…

What’s in a frame? Andrew, our Head of Film, schools us on all things aspect ratio. Trace the evolution of video formats and discover how brands can leverage quick-paced, user-generated styles to connect with audiences in more authentic ways. richardsdee.com/aspect-ratios-…

Last month, we had the privilege of joining Europe’s leading energy brands at the #ChargeEnergyBranding conference in Lisbon. We've put together a short review to share key highlights and insights from this inspiring event. rebrand.ly/6psz6bl

Introducing our brand for Terraplex, the Midwest’s next autonomous and precision farming leader. We partnered with Terraplex to build a distinctive brand identity, positioning them as a trusted, innovative, and farmer-first leader. Link richardsdee.com/case-study/ter… #AgBranding

We’re sharing the new brand we created for Level Health, Ireland’s newest health insurer. Designed to stand out, be customer and digital-first brand. Our role was to deliver the brand strategy, naming and identity. Case study here tinyurl.com/3dpe9zru

Our recent renaming project for Uniquely (formerly SalesSense) has been shortlisted for Best Naming Strategy at the 2025 European Transform Awards! 🏆 This article helps to explore how we transformed a descriptive name into a powerful platform for growth. shorturl.at/mzYKu

Good days catching up with partners, clients and hopefully some new ones two. At the Commodity Classic in Denver this week has helped us stay on point to the ongoing unpredictable challenges, but also how regenerative farming is getting some attention, but may be not enough!