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Mini master class on how to optimize your landing pages with the help of Google Analytics: Save more money, get more results, get ahead of the competition. Thread:

Apple did something bold with the iPhone 7. They killed the headphone jack and customers freaked out. But here's the thing—that "friction" for users unlocked billions in AirPods sales and simplified their entire production line. Sometimes short-term pain creates long-term

Stop fixing friction randomly. Use the matrix of high impact, low effort which wins everytime. You can eliminate 80% of customer pain points with just 20% of your energy. Pick your battles wisely—some friction fixes change everything.

Your customers are beautifully lazy. And that's your biggest business opportunity. Every step you remove, every click you eliminate, every decision you make for them—that's money in your pocket. Convenience doesn't just win. It prints cash.

Growth isn't killing your company culture. Your silence is. When was the last time you explained the 'why' behind a major decision to your entire team?

Ever notice how the best employees always leave during hypergrowth? That's not coincidence. Every new hire dilutes culture by 0.1%. At 100 hires, you've got a different company.

Want to know why your 'open door policy' isn't working? Because you've built so many doors between you and your team that they've forgotten which one is yours.

Those values on your wall? They're either living in every decision you make, or they're expensive wallpaper. There's no middle ground in scaling culture.

The fastest way to kill company culture: Stop telling stories. Start hiding behind processes. Watch your agency soul disappear in perfect, scalable silence.

Your company isn't becoming toxic. It's becoming quiet. And in that quiet, assumptions grow louder than truth.

Scaling tip: Document everything. Not because you don't trust people, but because you trust that people want to understand why things work the way they do.

The most dangerous phrase in a growing company: 'They should just know this by now.' No, they shouldn't. And your assumption that they do is killing your culture.

Weekly all-hands meetings aren't a productivity cost. They're an investment in preventing the 'us vs them' mentality that's silently eating your company alive.

Your middle managers aren't interpreting your culture wrong. You've stopped interpreting it at all. Nature abhors a vacuum. Bad culture fills it first.

Want to scale fast AND keep your soul? Make your leaders visible, your decisions transparent, and your values undeniable. Speed isn't the enemy. Silence is.

When was the last time you celebrated a team win? Not a revenue win. Not a growth win. A cultural win. The things you celebrate become the things that scale.

The hard truth about hypergrowth: You can replace systems, processes, and tools. You can't replace lost trust. Build your communication muscles before you need them.

Your culture isn't your ping pong table. It's not your values poster. It's what happens when no one's watching. And during hypergrowth, fewer people are watching.

Growth without soul is just vanity. Scale without values is just size. Success without meaning is empty. Culture isn't everything, but it's the only thing that lasts.