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STATE OF THE INDUSTRY: Ups and downs are nothing new to anyone who’s been in the baking business for more than a minute—the #desserts category is no exception. Unfortunately, many of the subcategories saw declines in dollar sales over the past 12 months brnw.ch/21wTLz2

Krispy Kreme is sweetening Fourth of July this year with an all-new Stars, Stripes, & Sweetness Collection, available for a limited time at participating Krispy Kreme shops across the U.S. The lineup features three #doughnuts. Read more: brnw.ch/21wTMC7

Target Flavors has announced the launch of Mahacha, a trend-forward flavor that blends three flavors: mango, habanero, and chamoy. Crafted by Target Flavors’ R&D team, Mahacha is designed to appeal to a wide range of palates, the company says. Read more: brnw.ch/21wTOsb

STATE OF THE INDUSTRY, #BAKERY: In order to get a better grasp on current baking industry trials, and on what the coming months might bring, we checked in with experts at leading bakery groups. Read more: brnw.ch/21wTR4S

STATE OF THE INDUSTRY, BUNS AND ROLLS: From both the perimeter and center store, rolls and buns continue to land in shopping carts. Read it here: brnw.ch/21wTSqH #bakery #bakingindustry #rolls

STATE OF THE INDUSTRY, #BREAKFAST: Millennials and families continue reading labels before reaching for breakfast options. Read it here: brnw.ch/21wTTXB #baking #bakingindustry

This week's #FunFriday includes Ritz's "Salty Summer" contest, Krispy Kreme's chocolate doughnuts with Hershey topping, MoonPie patriotism, Goldfish's free New Jersey car wash, and a new T-shirt collection from Big League Chew. Read it here: brnw.ch/21wTU7E

STATE OF THE INDUSTRY, #BREAD: Shoppers and bread producers alike face challenges but the category keeps plugging along. Read it here: brnw.ch/21wTVgX

STATE OF THE INDUSTRY, #TORTILLAS: Refrigerated brands generally have been climbing faster than their shelf-stable counterparts. Find it here: brnw.ch/21wTVZ4

STATE OF THE INDUSTRY, #SNACKBARS: Consumer preferences are skewing towards convenient bars offering improved nutritional profiles. Read more here: brnw.ch/21wTXxq #snacks #bakingindustry #bars

STATE OF THE INDUSTRY, SWEET GOODS: In the face of ups and downs, players in the category have reasons to look on the bright side. Read it here: brnw.ch/21wTYPR

STATE OF THE INDUSTRY, #COOKIES: Producers are experimenting with new flavors, formats, and features. Read it here: brnw.ch/21wTZ2I #bakery #bakingindustry #betterforyou

STATE OF THE INDUSTRY, #BAKERY SNACKS: Challenges persist, but producers in the snack cakes arena continue to show resilience and creativity. Read more here: brnw.ch/21wU1i0 #snacks #snackcakes #cakes

STATE OF THE INDUSTRY, #PIZZA: The category continues to deliver plenty of healthy options for consumers. Read more here: brnw.ch/21wU2Cc #betterforyou #glutenfree #cauliflower

Baked by Melissa has announced its latest licensing partnership with Paramount Consumer Products, launching a collection of Paw Patrol cupcake assortments in-store, online and through B2B and wholesale distribution. More: brnw.ch/21wU4m6

This week's #FunFriday includes news from Famous Amos, Pilot/Flying J, McConnell's Fine Ice Creams x See's Candies, Kind Snacks, and Chip City Cookies. Read it here: brnw.ch/21wU4xF

Tony's Chocolonely has partnered with Hot Take Dough, the artisanal cookie dough brand, to launch a limited-edition treat: the Tony’s x Hot Take Dough S’more Cookie Pack, which released on World Chocolate Day (July 7). More: brnw.ch/21wU5Wl #chocolate #cookiedough

🥓 Following last year’s debut of the Hormel Foods Black Label Cinnamon Toast Crunch Flavored Thick Cut Bacon, the two brands are teaming up again to release Cinnamon Toast Crunch Bacon Flavored #Cereal. Read more: brnw.ch/21wU6P8

Krispy Kreme and Warner Bros. Discovery Global Consumer Products are releasing the all-new LTO “Hungry for Heroes” Collection featuring three #doughnuts celebrating DC superheroes: Superman, Batman, and Wonder Woman. More: brnw.ch/21wU9Gw