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⭐️SPECIAL GUEST⭐️ TODAY at 5pm ET - Brand Guy Lee Applbaum joins Dr. Americus Reed II to talk about leading #Marketing & Brand Building Patrón Tequila Grey Goose Wheels Up AND his new venture Round2Spirits with their first product Weber Ranch Vodka🍸#disruption 🔊Tune in on SiriusXM Business Radio🔊

🍸Alcohol & Spirits Marketing🍸 TODAY at 5pm ET - Dr. Americus Reed II is LIVE! 📈Wine & Spirits Daily on Industry Trends 🍹Two Chicks Cocktails on Canned Cocktails #RTD 🍸Lee Applbaum on Disrupting the Vodka Category with Weber Ranch Vodka 🔊Tune in on SiriusXM Business Radio🔊

TODAY at 5pm ET - @MarketingDive's @LeninsTomb joins Hip Hop Prof @AmReed2 for #Marketing News: 🤧Kleenex® Brand Unveils New Identity 😋Pop-Tarts Bowl Edible Mascots are BACK ☕️McDonald's x @Doodles Holiday Cups✨ 🏈@Netflix NFL Announcement 🎄 🔊Tune in on SiriusXM Business Radio🔊

📌SPOTLIGHT - TODAY at 5:30pm ET Sara Pollock VP & Global Head of Consumer Marketing Pinterest joins Dr. Americus Reed II to talk about their New Features & Shoppable Gift Guides Curated by Celebrities, Brands & Content Creators🎁 🔊Tune in on SiriusXM Business Radio🔊

.Disney + lululemon = "Happily Ever Active" NOT my vibe, but a very interesting #cobrand The Wharton School Wharton Marketing Matters SiriusXM Business Radio 132 Hit or Miss? 😎😎😎😎👀☝🏾

TODAY at 5pm ET - ADWEEK's Terry Stanley joins the show for #Marketing News of the week! - Holiday 2024 Marketing Campaigns📈📉 - #WickedMovie Brand Collabs🧙‍♀️ - Coca-Cola’s AI Ad Controversy🤖 ☎️OPEN CALLS: 844-942-7866. We'd love to hear YOUR thoughts! 🔊SiriusXM Business Radio🔊

TODAY at 5pm ET - theSkimm's VP of Commerce joins Barbara Kahn & Dr. Americus Reed II on the show to talk about Brand Identity, Holiday Gifting🎁, Retail Partnerships, Consumer Behavior and more! 🔊Tune in on SiriusXM Business Radio🔊

📣Marketing News of the Week - TODAY at 5pm ET with Retail Dive's Daphne Howland! - Lord + Taylor's Comeback🔄 - Victoria's Secret Turns Focus to #GenZ👙 - #BlackFriday Winners & Losers📈📉 🔊Tune in on SiriusXM Business Radio🔊

TODAY at 5pm ET - Hip Hop Prof Dr. Americus Reed II is LIVE with Ad Age's Tim Nudd covering The Best Holiday Ads of 2024🏆 Some Brands on the list: Apple Chevrolet Coca-Cola MGA Entertainment Etsy NBA John Lewis & Partners 💡What do YOU think? OPEN CALLS: ☎️844-942-7866☎️ 🔊Tune in on SiriusXM Business Radio🔊

✨SPOTLIGHT✨ Today at 5:30pm ET - Oatly's Creative Director Michael Lee joins Aimee Reed to talk about their ongoing efforts challenging Big Dairy and their latest Holiday Campaign claiming “96.774% of Santas prefer Oatmilk" to Traditional Milk🎅🌱🥛 🔊Tune in on SiriusXM Business Radio🔊

Join us on Marketing Matters Wharton Marketing Matters 132 5pm Live EST 1-844-942-7866 Discuss best Ads 2024 and talk to the good folks at Oatly 😎😎😎😎👀👆🏿💯🔑🧠🌎

TODAY at 5pm ET - we are LIVE with Dr. Americus Reed II & ADWEEK's Terry Stanley! ☎️OPEN CALLS: 844 942 7866 🍹#DryJanuary Marketing Campaigns including Heineken US ‘0.0 Reasons Needed’ & ABC Fine Wine & Spirits using Reverse Psychology ⏪2024 Ad Recap! What is YOUR favorite? 🔊SiriusXM Business Radio🔊

💧SPOTLIGHT💧 Today at 5:30pm ET - charity: water's Director of Marketing, Whitney Bonrud, joins Aimee Reed to talk about How Social Impact Marketing Has Evolved & The Power and Necessity of Authentic Storytelling! 🔊Tune in on SiriusXM Business Radio🔊

Blessed and grateful to have had a conversation with Senior Editor Terry Stanley of ADWEEK on The Wharton School SiriusXM 132 Marketing Matters this past Wednesday. Terry and I discussed the fitness and wellness Ads for New Year's Resolution 2025; gyms and other brands. Wharton Marketing Matters

✨SPOTLIGHT✨ Today at 5:30pm ET - the VP of Marketing for Brands including Pop-Tarts & CHEEZ-IT joins Dr. Americus Reed II & Barbara Kahn to talk about running the #Marketing for Pop-Tarts Bowl & Cheez-It Citrus Bowl - making them both Viral Marketing Hits🔥 🔊Tune in on SiriusXM Business Radio🔊

Yesterday on our The Wharton School SiriusXM Business Radio Wharton Marketing Matters *Marketing Matters" radio show we discussed the @WalmartBirkin and #luxury branding strategies, including #dupes. Great show with @ludovicaCesareo as our guest, Dr. Americus Reed II as cohost. fun show podcasts.apple.com/us/podcast/wha…

.SiriusXM 132 and Wharton Marketing Matters presents Marketing Matters powered by The Wharton School An interview with charity: water and Whitney Bonrud on the incredible creativity used for social impact based on meeting the cultural moment with PANTONE color of the year Knowledge at Wharton

.Pop-Tarts, for instance, took a classic bowl game and turned it into an entertainment moment—not just about sports, but about celebrating the brand's 60 years of crazy good fun. The goal? To galvanize fans and create buzz, making Pop-Tarts a cultural mascot everyone’s talking

TODAY at 5pm ET - Ad Age's Asa Hiken joins Barbara Kahn for #Marketing News of the week! - #AI Search Platforms & How Marketers Can Improve Their Portrayal - Avocados From Mexico Unveils An AI ‘Gronk’ - #CES2025 Key Takeaways For Marketers 🔊Tune in on SiriusXM Business Radio🔊

🧡💪SPOTLIGHT💪🧡 Today at 5:30pm ET - David Chriswick, SVP of Brand & Communications @OrangeTheory joins @BarbaraKahn on the show to talk about their Brand Revamp and new ‘Every Reason is the Right Reason’ Brand Campaign & Platform! 🔊Tune in on SiriusXM Business Radio🔊